Who Is Barkha Singh? Top Facts Every Marketer Should Know
Introduction Social media has flipped the way celebrities and influencers engage with fans. Once upon a time, the only way to see your favorite star was in a cinema hall…
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The Ultimate Influencer Outreach Checklist for Indian Brands
Introduction Influencer marketing isn’t just a trend it’s one of the strongest ways to grow your brand in today’s digital-first India. If you’re a brand aiming to connect with real…
Case Study: Partnering with Top Tech Creators Boosted Sales
In the ever-evolving digital landscape, partnering with tech creators has emerged as a game-changing strategy for brands aiming to enhance visibility, build trust, and drive sales. This approach has proven…
Influencer campaigns drove over 10% sales growth quickly
Introduction In India’s booming social media ecosystem, the noise is relentless. Identifying campaigns that genuinely move the needle is no longer optional, it’s survival. Influencer Campaigns that Delivered 10%+ Sales…
Top Indian Tech Creators Dominating YouTube, LinkedIn & Twitter in 2025
India’s creator economy is witnessing explosive growth, with Top Indian Tech Creators shaping conversations on YouTube, LinkedIn, and Twitter. These pioneers simplify complex technologies, influence consumer decisions, and drive conversations…
Startup Scaled Product Discovery Using Hobo.Video’s Network
Introduction For early-stage startups, standing out in a crowded market often feels like chasing a moving target. Startup Scaled Product Discovery Using Hobo.Video’s Creator Network illustrates how a fledgling Indian…
Hobo.Video Measured GRP Impact on Influencer Campaigns
Influencer marketing in India has shifted dramatically in the past few years. Brands no longer gamble on assumptions; instead, they rely on hard data. Hobo.Video Measured GRP Impact on Influencer…
Top 10 Social Media Advertising Trends to Watch in 2025
Introduction Social media has evolved into the heartbeat of the digital landscape. shaping the very fabric of modern marketing. Whether it’s a fledgling startup in Bengaluru trying to make its…
Top 5 Content Formats That Perform Best in Influencer Marketing
Influencer marketing has become one of the most powerful tools for brands in India and across the globe. With audiences spending more time on social media, brands are constantly experimenting…
Influencer marketing performance from 100+ campaigns
Introduction Influencer marketing India has entered a new era. Brands can no longer rely on guesswork or flashy ads. Real data from 100+ campaigns in India now drives decisions, from…