You recorded a great vertical video, edited it carefully, added music, maybe even subtitles, and you felt confident when you hit publish. And then? Twelve views. That moment pushes most creators to search how to upload shorts on youtube because something clearly isn’t working. The truth is, uploading a Short is not just about tapping the publish button. If you don’t understand how to upload shorts on youtube the right way, with the correct format, timing, structure, and optimisation, your video simply gets lost in the endless scroll.

Most creators don’t struggle because their content is bad. They struggle because they miss the small technical triggers that decide whether YouTube pushes a Short or buries it. The first few seconds, the upload method, the metadata, and even the timing all influence reach. Once you understand the real mechanics behind posting Shorts properly, everything shifts. Views start climbing, retention improves, and suddenly brand opportunities feel possible instead of distant.

1. Quick Answer: How to Upload Shorts on YouTube

If you need the fast steps, here they are:

From Mobile:

1. Open YouTube App
2. Tap “+” → Create a Short
3. Record or upload from gallery
4. Add text/music
5. Write title + description
6. Tap Publish

From PC:

1. Go to studio.youtube.com
2. Click Create → Upload Video
3. Upload vertical video (under 60 sec)
4. Add #Shorts in description
5. Publish

Now let’s go deeper because the real growth lies in the details.

2. Before You Upload: Technical Requirements Most People Ignore

Many people search how to upload youtube shorts but ignore formatting. That kills performance.

Here are non-negotiables:

• Duration: 60 seconds max
• Aspect Ratio: 9:16 vertical
• Resolution: 1080×1920 preferred
• File Type: MP4 (H.264 codec works best)
• Hook: First 2 seconds must grab attention

According to YouTube’s official blog,Shorts now generate over 70 billion daily views globally. That means competition is brutal. Your upload must be technically clean. Before moving to the actual upload process, it helps to understand how awell-structured Short is createdin the first place, especially if you are still refining your format and storytelling approach.

3. Step-by-Step: How to Upload YouTube Shorts from Mobile

Most creators in India upload from phone. So here’s how to upload youtube shorts from gallery or camera properly.

3.1 Upload Directly from Gallery

1. Open YouTube app
2. Tap “+”
3. Choose “Create a Short”
4. Tap gallery icon
5. Select vertical video
6. Trim under 60 seconds
7. Add captions
8. Add title (clear + benefit driven)
9. Publish

If you are wondering how to upload short video on youtube without losing quality , export in 1080p before uploading. Avoid WhatsApp compression.

Also, always add captions. Nearly 80% of mobile users watch videos without sound, according toVerizon Media research.

4. How to Upload Short Video on YouTube from PC

Many editors prefer desktop. So here’s how to upload short video on youtube from pc the correct way.

1. Visithttps://studio.youtube.com
2. Click Create → Upload
3. Drag vertical video
4. Add SEO title
5. Add detailed description
6. Include relevant hashtags
7. Select visibility
8. Publish

Unlike mobile uploads, desktop allows better description formatting and scheduling. Yes ,you can schedule Shorts. That’s useful if you want to test the best time to upload short video on youtube.

5. Best Time to Upload Short Video on YouTube (India Data)

There is no universal magic hour. However, data patterns show:

• 6 PM – 9 PM IST: High engagement window
• 12 PM – 2 PM IST: Lunch scroll spike
• Sunday evenings: High retention

India has over 462 million YouTube users, according to Statista. So competition is massive. Instead of guessing, check YouTube Studio → Audience → “When your viewers are online.” Consistency beats timing hacks.

6. YouTube Shorts Algorithm: What Actually Determines Reach

Uploading is step one. Distribution is step two.

The Shorts algorithm primarily looks at:

• Swipe retention rate
• Watch time %
• Rewatches
• Engagement (likes, comments)
• Viewer satisfaction signals

If viewers swipe away within 2 seconds, reach drops instantly. A creator from Pune uploaded 30 Shorts in 45 days. First 10 got under 200 views. Then he fixed hooks. His next 5 crossed 50,000 views each. Same niche. Same account. Better retention. Understanding how to upload shorts on youtube is technical. Understanding algorithm is strategic. It is best if you have the understanding of the creation workflow itself, which often makes the upload process smoother, especially if you’re still refining how yourShorts are structured in 2025.

7. Monetisation: Can You Earn from Shorts?

Yes. In 2023, YouTube introduced ad revenue sharing for Shorts. Creators now receive 45% of allocated ad revenue pool.

To qualify:

• 1,000 subscribers
• 10 million Shorts views in 90 days

If you aim to become the influencer brands notice, monetised Shorts improve credibility.

8. Common Upload Mistakes That Kill Growth

Even after following a YouTube short video upload guide, creators make errors:

• Posting horizontal videos
• Using clickbait titles
• Ignoring subtitles
• No hook in first 2 seconds
• Uploading inconsistently
• Using copyrighted music

If you are learning how to post YouTube Shorts, remember: clarity > creativity confusion.

9. How to Post YouTube Shorts for Brand Growth

Shorts are not only for creators. Brands use them aggressively. In influencer marketing India, short-form video drives faster recall than long-form.

For example:

• Skincare demo in 20 seconds
• Before/after transformation
• Quick product reaction

According to Nielsen, 92% of consumers trust peer recommendations more than ads. That is why UGC Videos dominate. Platforms like Hobo.Video help brands execute influencer marketing using AI UGC, real creators, and campaign tracking. If you’re serious about how to become an influencer, Shorts must be part of your weekly routine.

10. Upload Checklist

Before you publish YouTube Shorts, confirm:

• Vertical 9:16 format
• Under 60 seconds
• Strong hook
• Clear title
• SEO keywords included
• Captions added
• Scheduled at peak time
• Engaging description
• No copyright issues

This simple checklist alone improves performance drastically.

11. Advanced Tips to Outperform 90% of Creators

Here’s what most blogs won’t tell you:

1. Batch create 10 Shorts at once
2. Analyse first 3 seconds in analytics
3. Reply to first 20 comments
4. Re-upload improved version if retention drops
5. Repurpose Instagram Reels strategically

Famous Instagram influencers often double their reach by cross-posting. However, avoid watermark content. If you want to publish YouTube Shorts consistently, treat it like a system, not inspiration.

Conclusion

Key Takeaways

• Learn how to upload shorts on youtube properly from mobile and PC
• Use high-quality vertical format
• Post during audience peak time
• Optimise first 2 seconds
• Stay consistent
• Monitor retention
• Avoid copyright risks
• Use Shorts to build authority

When you understand how to upload shorts on youtube strategically, growth stops feeling random.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

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