Paree’s Prima Launch Campaign: Leveraging Influencer Collaboration
In today’s world, brands want to be noticed, and one of the best ways to do this is through influencer marketing. A great example of this is the launch of…
brand strategy
IndiGo’s Sustained Influencer Marketing Efforts: Building a Community
IndiGo, one of India’s top airlines, is not just about flying people to their destinations; they are also soaring in the world of influencer marketing. By using clever strategies, they…
Jio’s 5-Year Anniversary Twitter Campaign: How Brands Became Influencers
Jio, the popular telecom company, celebrated its 5-year anniversary with a big Twitter campaign. This campaign wasn’t just about Jio, though. It was about how other brands also got involved…
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…