The Largest Community of Influencers in India
1. When Celebrity Controversies Become a Brand Risk A celebrity controversy can quickly change the conversation around a brand. One day, an influencer is promoting a product through a sponsored…
Looking for AI/ML development companies in Calgary? You are not alone. Founders, CTOs and marketing heads from India and across the world now search this city for AI partners. Calgary…
It is not enough just to get users to visit a site, however, as an even tougher task awaits once they arrive at the page – what will they do…
If you’ve ever wondered whether skincare influencer marketing can actually make a difference to a brand’s growth, this story gives you a pretty interesting answer. A homegrown D2C skincare brand…
The evolution of Phygital Marketing 2.0 has spurred brands into reassessing the lifecycle of their customers. Phygital Marketing 2.0 involves much more than the introduction of QR codes into the…
When discussing brand sponsorships, one immediately tends to imagine a logo printed on a jersey or a huge banner displayed at a stadium. This is still true but far from…
Every ad starts with one question. What should it talk about? Pick the wrong subject, and even a big budget will not save you. Pick the right one, and a…
Rebranding is one of those decisions founders either overthink for years or rush into after one bad quarter. Neither approach works well. Change your identity for the wrong reasons and…
Ever noticed that people who buy one biscuit brand also buy several others? Marketers call this pattern the duplication of purchase law. It sounds heavy, but the idea is simple.…
Think about the last time you felt hungry at 11 pm. You probably did not compare ten brands. One name popped into your head, and you ordered it. That tiny…