The Largest Community of Influencers in India
In the fast-paced world of digital marketing, brands face a critical decision: should they build long-term influencer partnerships or focus on one-off influencer campaigns? This debate—Influencer Partnerships vs One-Off Collabs—has…
There has been always a deep connection between an Entrepreneur and an Influencer. In fact, their relationship is almost like a couple, who compliments each other. So to understand their…
Before going into why brands hesitate to collaborate with influencers, let us first understand the ever-growing influencer marketing. This marketing gimmick has radically changed the way marketers and brand owners…
By Pritika Matkar It is a well-established fact that influencer marketing works for a brand. These social media celebrities do have the power to ‘influence’ people and drive the audience…
With the advancing digital world, influencers are approaching to adopt new ways of marketing across various platforms. The market predictions prompt that by the year 2022, mobile penetration in India…