Affiliate vs Influencer: Which Works Better for D2C Brands?
1. Introduction For D2C brands today, choosing the right growth engine is critical. Many founders ask: should we focus on affiliate + influencer models, or pick one? With rising ad…
The Largest Community of Influencers in India
1. Introduction For D2C brands today, choosing the right growth engine is critical. Many founders ask: should we focus on affiliate + influencer models, or pick one? With rising ad…
Social commerce examples are reshaping India’s digital shopping behavior. Consumers now trust creators, peers, and UGC videos more than traditional ads. Community-driven purchases, in-app buying behavior, and creator-led commerce are…
Introduction: The Social-First Revolution of D2C Product Launches In today’s digital economy,Direct-to-Consumer (D2C) brandsaren’t just changing how we shop — they’re rewriting how products are born. The days of relying…
In the fast-shifting world of direct-to-consumer marketing, influencers have morphed from optional spokespeople into essential growth engines. Today, understanding D2C influencer marketing trends is non-negotiable for any brand aiming to…
Introduction In the evolving landscape of India’s digital commerce, regional storytelling is redefining how brands connect with audiences.Among regional markets, Maharashtra stands tall a blend of urban sophistication and cultural…
The Rise of the Punjabi Powerhouses in Indian Branding Over the past few years, a fascinating transformation has reshaped the Indian marketing landscape. The once Delhi–Mumbai–centric brand world has found…
The rise of Direct-to-Consumer (D2C) brands in India has completely changed how businesses market and connect with audiences. Unlike traditional retail models, D2C brands depend heavily on digital-first strategies, storytelling,…
Launching a Direct-to-Consumer (D2C) startup in India is exciting, but the road to success is not easy. With millions of internet users and over 1,50,000 registered startups in India by…
When most brands in India think of social media marketing, platforms like Instagram, Facebook, and YouTube often dominate the conversation. Yet, quietly in the background, Pinterest has been transforming into…
Direct-to-Consumer (D2C) brands have changed how products are marketed and sold in India and worldwide. According toSprout Social, in 2024, around 61 percent of marketers collaborated with influencers on TikTok—making…