The Largest Community of Influencers in India
Introduction In the smoky backrooms of Mumbai’s startup ecosystem, where dreams collide with harsh reality, only a few emerge unscathed. What Alok Bansal’s Journey Teaches About Financial Discipline In Startups…
Introduction: A few years ago, many Indian salons were stuck in the same loop—low repeat visits, inconsistent walk-ins, and no clear brand identity. One salon decided to break that cycle,…
Introduction: Co-working spaces in India face fierce competition today. Every market—whether it’s Bangalore, Pune, Hyderabad, Noida, or Gurgaon—is packed with options. But what truly separates the successful spaces from the…
Introduction: In the early summer of 2024, when the startup ecosystem in India felt louder than ever, a small co-working space tucked inside a busy commercial lane in Bengaluru faced…
Introduction: When people think about workspace marketing, they often imagine digital ads, cold outreach, or paid campaigns that promise quick numbers. But not every lead is built equal. A workspace…
Introduction: When people talk about big events pulling massive footfall, they often think of celebrity concerts or heavily promoted music festivals. But sometimes magic happens in the smallest corners—like when…
Introduction: It all began with a simple idea: let people feel, touch, and experience a product before asking them to believe in it. For many new brands, the first 1,000…
1. Introduction Growing a B2B business quickly is never simple, especially in a market as competitive as India’s. Companies often struggle to identify which channels will deliver the fastest returns…
The Beginning of a Homegrown Revolution In early 2021, as conversations around data privacy and “vocal for local” echoed across India, something unexpected happened. Amid a sea of global social…
Introduction: IIn today’s hyper-connected digital era, influencer marketing has evolved from a trend to a billion-dollar ecosystem. Across industries — from beauty to tech, fitness to finance — brands are…