Influencer marketing performance from 100+ campaigns
Introduction Influencer marketing India has entered a new era. Brands can no longer rely on guesswork or flashy ads. Real data from 100+ campaigns in India now drives decisions, from…
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Indian brands boost customer engagement with creator content
Introduction In today’s digital-first world, Indian brands are no longer relying solely on flashy ads or traditional campaigns. Instead, they are leaning into creator content, which has completely transformed the…
Top 5 Metrics That Define Influencer Campaign Success in 2025
Influencer marketing in India has surged like never before. As brands scramble to make their mark in a crowded digital space, grasping the metrics that define influencer campaign success in…
How Hobo.Video Uses AI to Optimize Influencer Campaigns
Introduction In today’s chaotic digital market, brands in India are scrambling for any advantage. That’s why Hobo.Video uses AI to optimize influencer campaigns and it’s not just a buzzword. From…
Social Media Ads vs. Google Ads: Which Is Better for Your Startup?
Introduction For startups in India, every marketing rupee carries weight. Deciding between social media ads and Google Ads isn’t just a choice about visibility; it’s about stretching your budget to…
7 Ways AI Can Supercharge Your Marketing Strategy
Introduction Artificial intelligence isn’t some distant, sci-fi idea anymore it’s shaking up marketing right here, right now. For Indian brands trying to cut through the digital noise, grasping ways AI…
5 Key Differences Between GRP & CPM Every Founder Must Know
Introduction: Why Founders Must Understand Key Differences Between GRP & CPM Advertising isn’t what it used to be. Today, founders need more than instinct they need clarity. Grasping the key…
Social Media Ad Budgeting: A Guide for Startup Founders
Introduction If you’re running a startup in India, you know how tight every rupee can be. Spending too much on ads can quickly drain your runway. Spending too little, and…
How Hobo.Video Uses Twitter Historical Data for Influencer Targeting
1. Introduction to Twitter Historical Data for Influencer Targeting Twitter has transformed into a digital goldmine for marketers. Millions of tweets are shared daily, creating vast amounts of data about…
GRP vs. Reach & Impressions: What’s the Difference?
Introduction: Why Understanding GRP vs. Reach & Impressions Is Essential Advertising today is a battlefield where precision matters more than ever. Brands can’t survive on vanity metrics alone. Understanding GRP…