How Fogg Perfumes Used UGC to Drive Brand Loyalty
Introduction When Fogg entered the Indian deodorant market, it faced fierce competition from established giants like Axe, Wild Stone, and Nivea. Yet, in less than a decade, the brand became…
influencer marketing
How Mamaearth Used Micro-Influencers to Scale in India
Introduction – Why Micro-Creators Mattered for Mamaearth From the moment its founders launched Mamaearth, the brand sought to challenge the status quo in the crowded Indian personal-care market. They knew…
Allowlisting vs. Whitelisting: What Every Marketer Should Know
Introduction: In today’s fast-changing digital landscape, allowlisting vs. whitelisting is one debate every marketer must understand deeply. Whether you’re running Meta Ads, managing influencer collaborations, or scaling UGC content with…
Why Influencer Campaigns Benefit From Allowlisting
The New Era of Influencer Marketing: From Organic Reach to Strategic Allowlisting In the fast-evolving world of influencer marketing, one truth has become clear — organic reach alone is no…
How to Market Lingerie Shapewear & Sleepwear Online
Introduction: The New Intimacy Economy The lingerie, shapewear, and sleepwear industry has transformed from hush-hush aisles to high-engagement Instagram stories. Today, conversations around body confidence, inclusivity, and comfort drive purchase…
How D2C Brands Use Instagram Influencers to Drive Revenue.
The Indian D2C market is moving at breakneck speed. Today, having a well-planned Instagram influencer marketing strategy isn’t optional—it’s the backbone of brand growth. Influencers are no longer just content creators; they are…
10 Creative Campaign Ideas for Lingerie and Shapewear Brands
Introduction The lingerie and shapewear industry has evolved from being a hush-hush corner of fashion to a global empowerment movement. With rising body positivity, UGC campaigns, and influencer collaborations, the…
From 0 to 100K Followers: Step-by-Step Growth Plan
Introduction It’s 2025 — and having 100K followers isn’t just a milestone anymore; it’s a credibility badge. Whether you’re a brand trying to grow your audience or a marketer managing…
10 Proven Strategies to Grow Your Instagram Without Paid Ads
Introduction If you’ve ever scrolled through Instagram wondering how some creators and brands skyrocket their growth without spending a rupee on ads, you’re not alone. In 2025, the platform isn’t…
Salesforce’s Integration Strategy Enhancing CRM Adoption
Introduction For decades, businesses have chased one common goal understanding customers better. Yet, as marketing, sales, and service tools multiplied, customer data scattered across different systems. Teams began drowning in…