How Zomato Used Micro-Influencers to Boost App Downloads
The Start of a Revolution in Food-Tech Marketing When food delivery became a battlefield in India, Zomato didn’t just rely on ads — it built a culture. The company understood…
influencer marketing
Top 10 Fashion YouTubers Redefining Indian Style
Introduction India’s fashion landscape is no longer dictated by glossy magazines or ramp shows, it’s now shaped by YouTube creators who understand what real people wear and why. Fashion YouTubers…
Gaming YouTube Collaborations That Boosted Brand Reach
Introduction In India’s rapidly evolving digital entertainment scene, Gaming YouTube Collaborations have emerged as one of the most potent tools for brand storytelling. What began as casual gameplay videos has…
Top 10 Micro Fitness Influencers worldwide, 2025
The fitness world in 2025 isn’t about who flexes the most followers—it’s about who fuels real change. A value driven fitness influencer today is more than a body with a…
Top 10 Gaming YouTubers in India You Should Follow
India’s Gaming Revolution: How a New Generation of Creators Changed the Game Over the last five years, India has gone from being a mobile-first nation to a gaming-first generation. With…
How Sugar Cosmetics Boosted Sales With TikTok Creators
In India’s fast-changing beauty market, few brands have captured the pulse of young consumers the way Sugar Cosmetics has. Beyond launching bold products and quirky shade names, Sugar Cosmetics has…
How Karishma Tanna Leveraged UGC for a Beauty Brand Launch
The Karishma Tanna beauty campaign marked a major shift in how Indian beauty brands launch new products. Instead of relying solely on high-budget influencer shoots or glossy ads, it brought…
How Sonu Sood’s Collab with a Wellness Brand Went Viral
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…
How Huda Beauty Scaled Using Micro-Influencers
When we talk about Huda Beauty marketing strategy, most people picture glitzy ads, huge campaigns, and a celebrity founder. But the story behind Huda Beauty is far richer, messier, and…
How Sleepy Owl Coffee Used Instagram UGC to Gain Trust
Introduction In India’s booming coffee culture, Sleepy Owl Coffee stands out not only for its artisanal blends but also for how it engages its community. How Sleepy Owl Coffee Used…