Amazon Influencer Program India: How It Works in 2025
Introduction The way people shop, trust, and interact with brands is shifting rapidly in India. Digital platforms are driving this change, and influencers are at the heart of it. Among…
influencer marketing
Who Is Barkha Singh? Top Facts Every Marketer Should Know
Introduction Social media has flipped the way celebrities and influencers engage with fans. Once upon a time, the only way to see your favorite star was in a cinema hall…
The Ultimate Influencer Outreach Checklist for Indian Brands
Introduction Influencer marketing isn’t just a trend it’s one of the strongest ways to grow your brand in today’s digital-first India. If you’re a brand aiming to connect with real…
Case Study: Partnering with Top Tech Creators Boosted Sales
In the ever-evolving digital landscape, partnering with tech creators has emerged as a game-changing strategy for brands aiming to enhance visibility, build trust, and drive sales. This approach has proven…
Hobo.Video Measured GRP Impact on Influencer Campaigns
Influencer marketing in India has shifted dramatically in the past few years. Brands no longer gamble on assumptions; instead, they rely on hard data. Hobo.Video Measured GRP Impact on Influencer…
Top 5 Content Formats That Perform Best in Influencer Marketing
Influencer marketing has become one of the most powerful tools for brands in India and across the globe. With audiences spending more time on social media, brands are constantly experimenting…
Influencer marketing performance from 100+ campaigns
Introduction Influencer marketing India has entered a new era. Brands can no longer rely on guesswork or flashy ads. Real data from 100+ campaigns in India now drives decisions, from…
AI in Influencer Marketing: Myths vs. Reality
The world of influencer marketing is changing fast, and one of the biggest forces behind this change is Artificial Intelligence in Influencer Marketing. Many marketers in India and abroad are…
Top 5 Metrics That Define Influencer Campaign Success in 2025
Influencer marketing in India has surged like never before. As brands scramble to make their mark in a crowded digital space, grasping the metrics that define influencer campaign success in…
How Hobo.Video Uses Twitter Historical Data for Influencer Targeting
1. Introduction to Twitter Historical Data for Influencer Targeting Twitter has transformed into a digital goldmine for marketers. Millions of tweets are shared daily, creating vast amounts of data about…