72% of D2C Founders Say UGC Helped Cut CAC: Here’s How
Introduction: A Wake-Up Call for D2C Founders in 2025 If you’re building a D2C brand in India, here’s a truth bomb: 72% of D2C founders say UGC helped cut CAC…
influencers
UGC or Influencer Ads? Insights from 1,000 Campaigns
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
Case Study: How a D2C Brand Scaled with Podcast Ads
Introduction: The Audio Advantage in 2025 In 2025, as competition in the direct-to-consumer (D2C) space intensified, brands looked beyond social media and influencer marketing for deeper engagement. One powerful channel…
10 Print Advertisement Examples That Made Headlines
Print advertisements have stood the test of time, evolving from traditional advertising formats into powerful tools for brand storytelling. While the digital world dominates conversations today, the power of well-executed…
63% of Marketers Use AI to Slash Influencer Vetting Time by 70%
Introduction: The New Norm in Influencer Marketing Influencer marketing has shifted drastically in 2025, with efficiency, precision, and ROI driving campaign choices. A key transformation? 63% of marketers use AI…
Most Effective Content Formats in Influencer Campaigns (2025)
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
AI Adoption in Influencer Marketing Hits 60% Among Brands
Introduction: The Shift Towards Smarter Influencer Marketing In 2025, a seismic shift is sweeping the digital landscape. Recent data reveals that AI adoption in influencer marketing hits 60% among brands,…
Survey of 300 Marketers: Best Influencer Types for Lead Gen
1. Introduction: Understanding the Shift in Lead Gen with Influencers In 2025, the way brands generate leads has undergone a radical transformation. The days of cold emails and clickbait ads…
Data Report: 87% Brands Preferring Micro-Influencers in Q1 2025
Introduction: Why 87% Brands Preferring Micro-Influencers in Q1 2025 is a Game-Changer In Q1 2025, one data point stands out louder than the rest: 87% brands preferring micro-influencers in Q1…
What Makes Nano Influencers More Trustworthy Than Celebs?
Introduction: Why the Shift in Trust Is Real In today’s digital-first world, brands are asking one pressing question: Are Nano Influencers More Trustworthy Than Celebs? It might sound surprising, but…