The Largest Community of Influencers in India
Introduction User-generated content (UGC) has redefined the way brands connect with audiences in India. Influencers and creators provide authentic experiences that viewers trust, making UGC a key element in influencer…
Introduction: Decoding the Battle Between MKV and MP4 In the fast-moving world of digital advertising, the choice of video format can make a big difference to your campaign’s success. Two…
Introduction The fashion industry is more competitive than ever. Startups often struggle to make their mark while competing against established brands with big marketing budgets. Traditional advertising alone rarely captures…
Social media has become the heartbeat of modern commerce. In 2025, it’s not just a marketing add-on—it’s where real buying decisions happen. From Instagram reels that spark impulse buys to…
Introduction. In the rapidly evolving digital landscape, Instagram YouTube influencer campaigns have become essential for brands aiming to build authentic engagement and measurable results. India’s internet ecosystem is booming, with…
In today’s competitive digital landscape, influencer marketing is no longer just an option—it’s a necessity for brands aiming to reach engaged audiences. However, one of the biggest challenges marketers face…
Introduction In the bustling Indian home décor market, where choices are abundant and trust is paramount, brands are increasingly turning to user-generated content (UGC) to bridge the authenticity gap. A…
Introduction In India’s fast-evolving digital landscape, food brands are increasingly relying on a viral UGC ads strategy to reach audiences authentically. Unlike traditional advertising, user-generated content (UGC) reflects real customer…
Introduction: Lenskart and the Rise of Influencer Marketing in India Over the last decade, India’s D2C market has witnessed a dramatic shift. Brands like Lenskart are no longer just selling…
Introduction TATA CLiQ has reshaped online luxury shopping in India by making aspirational products feel genuinely attainable. At the core of this transformation is TATA Cliq influencer marketing, which allows…