Is WhatsApp a Social Media Platform or a Messaging App?
1. Introduction When WhatsApp first launched back in 2009, it was just a simple messaging service send a quick text, share a photo, or make a call. Fast forward to…
Marketing
How to Improve Your Facebook Marketplace Rating as a Seller
Facebook Marketplace has become one of the most important platforms for sellers in India, ranging from casual resellers to small entrepreneurs. Over 1 billion people worldwide use Marketplace each month…
WhatsApp’s Social Media Evolution: From Messaging to Marketing
Introduction It’s hard to believe, but WhatsApp, once just a humble messaging app for friends and family, has transformed into a full-fledged marketing ecosystem by 2025. WhatsApp’s Social Media Evolution…
10 Tools for Smarter Content Creation Automation
Content creation used to be a painstaking, manual grind. Today, the pace is relentless, and competition is fierce. To survive this landscape, brands lean on automated content marketing tools. These…
Content Creation Automation: AI Transforming Marketing 2025
Introduction: The AI Revolution in Content Creation In 2025, content creation automation has evolved from a futuristic concept to a mainstream marketing strategy. Brands across India and globally are leveraging…
How Zudio Masters Affordable Fashion for Indian Shoppers
Affordable fashion has reshaped how Indians think about shopping. Shoppers today want more than just low prices—they want clothes that look good, feel modern, and still leave money in their…
Hobo.Video’s Guide to Scalable Influencer Campaigns 2025
1. Introduction: Why Scalable Influencer Marketing Matters in 2025 Influencer marketing in India has shifted dramatically. It’s no longer a side experiment; it’s now a core growth engine for brands.…
How Hyper Personalisation Can Boost Your Influencer Campaigns
Introduction: Why Hyper Personalisation Matters in Influencer Marketing Influencer marketing in India has evolved at an incredible pace. What started as collaborations with a handful of famous Instagram influencers has…
What Is Hyper Personalisation and Why It Matters in Marketing
In today’s fast-paced digital landscape, hyper personalisation isn’t just a buzzword—it’s a strategic necessity. For Indian brands, especially in the e-commerce and D2C sectors, it means tailoring marketing, product recommendations,…
WhatsApp Web3: Features, Benefits, and Use Cases
The digital communication landscape has undergone a significant transformation over the past decade. From SMS to instant messaging apps, and now to blockchain-powered platforms, each evolution has redefined how we…