The Largest Community of Influencers in India
Introduction The “Deinfluencing” trend has taken the digital marketing world by storm, shaking up conventional strategies. Unlike traditional influencer campaigns that often push products relentlessly, deinfluencing encourages consumers to pause,…
Introduction The psychology of Indian online shoppers in 2025 is no longer straightforward. Digital access has skyrocketed, yet consumer expectations are more complex than ever. Shoppers now weigh trust, authenticity,…
1. Introduction: Why Personal Branding Matters in Today’s Digital India In today’s fast-paced digital economy, knowing how to build a personal brand has become one of the most valuable skills…
Introduction The creator economy India 2025 is booming, yet many talented creators struggle with visibility and monetization. Platforms like Hobo.Video could amplify creators like DS Helping Forever, giving them not…
Introduction Influencer marketing in India has grown explosively, reshaping how brands engage audiences. Yet, a new wave is disrupting conventional practices—the rise of “anonymous influencers” and what it means for…
Introduction The beauty market in India is exploding, and not in subtle ways. Millennials and Gen Z are reshaping consumption patterns. They scroll, compare, and buy based on what they…
In today’s highly competitive beauty and skincare industry, brand visibility often defines long-term success. For global skincare brand Nivea, celebrity marketing has been a cornerstone of its strategy to connect…
Introduction India’s eCommerce landscape is growing at an unmatched pace, with Shopify emerging as the most preferred platform for D2C brands. Yet, many businesses struggle to achieve consistent sales despite…
Introduction The History of TikTok isn’t just a tech story; it’s a tale of cultural disruption, global ambition, and social transformation. What started as a small Chinese app morphed into…
Introduction Celebrity endorsements are often treated as marketing gold, yet fame doesn’t guarantee results. Understanding famous celebrity advertisements that failed and why can prevent brands from repeating costly mistakes. From…