How MAC Cosmetics Built a Global Marketing Machine.
MAC has carved out a strong identity in the global beauty space by combining artistry, inclusivity and bold product storytelling. When you break down MAC Cosmetics Marketing, you’ll notice a…
The Largest Community of Influencers in India
MAC has carved out a strong identity in the global beauty space by combining artistry, inclusivity and bold product storytelling. When you break down MAC Cosmetics Marketing, you’ll notice a…
The debate around infomercial vs demonstration comes up often today because brands need formats that feel natural, show value clearly, and influence buying decisions. Many marketers still blend these two…
If you grew up watching late-night TV or browsing YouTube for honest product reviews, you probably have a vague idea of what an infomercial is. But the truth is, the…
The noise around the Ranbir Kapoor Animal hype didn’t grow—it exploded. One teaser after another pushed people into speculation mode. Posters stirred reactions, and random conversations at tea stalls carried…
Introduction Social platforms have changed how we consume entertainment. Today, the most engaging content comes not from brands or celebrities alone but from creator pairs who share their real relationships…
1. Live-Action vs Animation: Why Animation Wins in Digital Campaigns Live-action ads have their place, but they cost more, require complex production and allow limited creative expression. Animation, on the…
Introduction Film promotion has changed forever in India. Theatrical posters and newspaper ads are no longer enough. Every film now needs digital buzz, influencer campaigns, fast PR, and content strategies…
Introduction The Indian film industry is changing fast. Today, every movie competes for attention across OTT, social media and theatrical screens. No film survives on trailers alone. The industry wants…
Animation is no longer just entertainment for children. Today, it has become a strategic tool for brands to communicate effectively, emotionally connect with audiences, and build lasting loyalty. Through animated…
Introduction In today’s fast-paced corporate environment, how companies use corporate films internally is more than a passing trend, it’s fast becoming a cornerstone of modern internal communications strategy. With the…