Why D2C Brands Love Working with Riva Arora
Introduction D2C Brands Love Working with Riva Arora, and it’s easy to see why. Right from her breakthrough roles in Uri: The Surgical Strike and Mom, she has seamlessly transitioned…
Marketing
How Search Engine Marketing Firms Are Adapting to AI
Introduction: The AI Tsunami in Search Marketing Search Engine Marketing (SEM) is undergoing its most dramatic transformation in two decades. The rise of AI-first search engines and rapid search engine…
7 Marketing Lessons from Dil Se Foodie
Introduction: Why “Dil Se Foodie” Is More Than Just Food When you think of Indian food blogging, a few names instantly pop into mind — and Dil Se Foodie is…
What Is Performance-Based Marketing? A Beginner’s Guide
1. Introduction: What is Performance-Based Marketing? In the fast-moving world of digital advertising, brands no longer have the luxury to spend blindly. Performance-based marketing has emerged as a smarter alternative.…
Best Search Engine Marketing Companies in India (2025 List)
Introduction Search Engine Marketing (SEM) has become the backbone of digital visibility in India’s competitive online space. Whether you’re a startup trying to generate leads or a legacy brand boosting…
Secrets of Scaling ROAS with Performance Partnerships
Introduction Scaling ROAS (Return on Ad Spend) is no longer just about dumping money into ads and expecting results. Today, Indian brands—especially D2C startups—are turning to performance partnerships to fuel…
Top SEM Trends: Ads in AI Overviews and Chatbot Results
Introduction: Why SEM Needs a Rethink in 2025 The digital marketing world is shifting faster than ever, and Search Engine Marketing (SEM) is right at the centre of it. Traditional…
How Hobo.Video Enhances Traditional Broadcast Campaigns
1. Introduction: The Evolution of Broadcast Marketing in India Traditional media has always held a stronghold in Indian households. From prime-time TV ads to regional language broadcasts, the reach of…
Fixed Fee vs Performance-Based Marketing: Which Wins ROI?
Introduction: The ROI Debate That Every Brand Must Face Whether you’re a startup or a scaled D2C business, you’ve likely faced this dilemma: Fixed Fee vs Performance-Based Marketing — which…
The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…