Top Formats Used in Successful Programmatic Campaigns
1. Introduction to Formats for Programmatic Campaigns Programmatic advertising has taken digital marketing to the next level. At its core lies the use of intelligent ad formats that ensure your…
Marketing
10 Brilliant Programmatic Advertising Examples from 2025
Introduction In 2025, brands are rewriting the rulebook on how to make ads that don’t just catch eyes but drive real results. Among all ad formats, programmatic advertising has emerged…
Podcast Advertising in 2025: Still a Growth Channel?
Introduction: Is Podcast Advertising Still Effective in 2025? Podcast advertising is far from fading. In fact, it’s thriving. With over 150 million monthly podcast listeners in India (Kantar, 2025), the…
7 Key Principles When Designing Mobile Advertising Campaign
In a world where attention spans are shrinking and mobile screens dominate eyeballs, when designing mobile advertising campaign strategies, one must not merely follow trends — but build on timeless…
10 Native Advertising Examples You Need to Study in 2025
Introduction: Why Native Advertising Still Works in 2025 In 2025, digital fatigue is real—but so is the rise of native advertising. Unlike banner ads that people instantly skip, native ads…
Top 10 Paid Search Tools for Startup Marketing Teams
In a world where every click matters, startup marketing teams can no longer afford to experiment blindly. Investing in the right digital advertising tools can make the difference between a…
5 Native Ad Templates Based on Real Campaigns
Introduction Native advertising continues to be one of the most powerful formats for driving brand affinity and high engagement, especially in a digital-first market like India. Whether you’re a D2C…
Voice Search + Mobile Advertising: A 2025 Combo
Introduction: Why Voice Search + Mobile Advertising Is the Future of 2025 Voice search and mobile advertising aren’t just buzzwords anymore. They are shaping how Indian users interact with brands…
7 Common Paid Search Mistakes and How to Fix Them
Paid search advertising is one of the fastest ways to drive targeted traffic. But if not executed correctly, it can quickly burn through your budget. Most marketers unknowingly fall into…
How Much Should Brands Pay Influencers in India in 2025?
Introduction: Why Influencer Pricing Matters in 2025 In India’s booming digital economy, one question dominates brand boardrooms: how much should brands pay influencers in India in 2025? As influencer marketing…