Are Paid Twitter Tools Worth It for Small Brands?
1. Introduction: Why Small Brands Need to Be Smart About Twitter Tools In today’s hyper-digital world, Twitter isn’t just a place to share thoughts in 280 characters—it’s a powerhouse for…
Marketing
Survey: 83% of Gen Z Consumers Trust UGC Over Brand Ads
Introduction: Gen Z’s Changing Trust Landscape The digital era has birthed a new kind of consumer: hyper-aware, highly opinionated, and allergic to inauthenticity. According to a recent industry survey, 83%…
15 UGC Instagram Post Ideas for D2C Brands
Introduction: Why D2C Brands Can’t Ignore UGC on Instagram In the fast-changing world of digital marketing, UGC Instagram post ideas for D2C brands are no longer a “nice to have”—they’re…
Case Study: Interactive Campaigns by Hobo.Video Brands
Introduction In India’s rapidly evolving creator economy, interactive UGC (user-generated content) campaigns are no longer optional they’re essential. With millions of Indian users consuming short-form content daily, brands must go…
The Power of Interactive UGC in India’s Creator Economy
Introduction: A New Era of Content in India India’s digital revolution has birthed more than just entertainment — it’s created an entire economy powered by people. From Instagram reels to…
Experiential vs Stealth Marketing: What’s More Impactful?
Introduction In the evolving landscape of brand building and digital campaigns, Experiential vs Stealth Marketing has become a critical debate for marketers. Both strategies offer distinct advantages and cater to…
Conversational Marketing 101: The Future of Brand Talk
Introduction Conversational marketing isn’t just a buzzword—it’s how the most successful brands in India are connecting with customers today. Whether it’s an AI chatbot responding on your favorite fashion site…
8 Types of Guerrilla Marketing (With Real Brand Examples)
Introduction Guerrilla marketing is no longer just a buzzword it’s a movement. For D2C brands, particularly in India’s bustling market, conventional advertising often falls short. Enter guerrilla marketing: the low-cost,…
What Is Interactive Marketing? A simple explainer
Introduction Gone are the days of static one-way messaging. What is interactive marketing if not the ultimate shift from monologue to meaningful dialogue between brands and consumers? Simply put, interactive…
Best Tools for Conversational Marketing in India
Introduction In today’s digital-first marketplace, customer conversations drive conversions. Indian brands—big and small—are embracing the power of Tools for Conversational Marketing in India to scale customer engagement, build trust, and…