The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…
social media
From 0 to 1M Views: Dissecting India’s Top Viral UGC Videos
1. Introduction: The Rise of Top Viral UGC Videos in India User-generated content, or UGC, is no longer just a buzzword. In India, it has exploded into a movement that…
2025 Survey: How Indian Gen Z Shops on Instagram & YouTube
Introduction: The Rise of Social Shopping in India In 2025, how Indian Gen Z shops on Instagram & YouTube is shaping the future of e-commerce. Forget traditional search bars or…
Brands Spending 40%+ on Influencer Campaigns: 2025 Report
Introduction: A New Era in Influencer Marketing In 2025, one headline is catching everyone’s attention: Brands Spending 40%+ on Influencer Campaigns. Yes, you read that right. Influencer marketing is no…
Instagram vs TikTok: Engagement & CPA Benchmarks, 2025 Data
In 2025, the debate around Instagram vs TikTok benchmarks has become more intense than ever. Marketers are constantly seeking clear answers: Which platform performs better? Who brings in more engagement?…
Survey Says: 72% of Shopify Stores Now Use UGC Creators
Introduction: UGC Is the New Shopify Gold In a dynamic shift that is transforming ecommerce marketing strategies, a new survey reveals that 72% of Shopify stores now use UGC creators…
Top Platforms Brands Use for Influencer Collaborations 2025
Introduction: The Rise of Influencer Collaboration Platforms In 2025, Top Platforms Brands Use for Influencer Collaborations 2025 is more than a trend—it’s a business strategy. Brands are no longer dabbling…
Optimize Every Click: Tools to Improve Influencer Landing Pages
1. Introduction: The Click That Changes Everything In the ever-evolving world of influencer marketing, every click is a potential conversion, a lead, or a loyal customer. Yet, most brands fail…
Hobo.Video 2025 Creator Index: Top Performing Influencers
Introduction Influencer marketing in India is no longer just about follower counts. It’s about engagement, industry relevance, and ROI. That’s exactly what the Hobo.Video 2025 Creator Index: Top Influencers by…
13 Best Twitter Analytics Tools for Brands in 2025
In 2025, Twitter remains a dominant social media platform for real-time engagement, trending conversations, and brand interactions. To fully leverage its potential, brands must rely on effective Twitter Analytics Tools…