Introduction

Instagram today is far more than a scrollable photo gallery; it’s a dynamic ecosystem where talent, personality, and influence collide in ways that shape trends, opinions, and even markets. But who exactly are the top 10 Instagram models you should follow in 2025? The answer isn’t just in numbers, it’s in impact, engagement, and authenticity. Across India, a new generation of creators is rising, producing not only visually stunning fashion content but also relatable lifestyle posts and engaging UGC Videos.

Influencer marketing on Instagram in India is projected to grow at an 18% CAGR over the next few years. Brands are increasingly turning to popular Instagram models India to reach highly engaged, younger audiences. Following the right creators isn’t just a way to stay updated, it’s a blueprint for aspiring influencers and a strategy for brands wanting to identify collaboration opportunities in Instagram influencer marketing.

In this guide, we’ll explore the top Instagram models 2025, why they stand out, and the strategies they employ to grow and influence their audiences. Whether you’re a fan, marketer, or aspiring influencer, there’s something to learn from each of these personalities.

1. Understanding Instagram Models in India

1.1 What Makes an Instagram Model Popular?

Popularity goes far beyond follower counts. Engagement, content quality, niche relevance, and consistent posting weigh more heavily than numbers alone. The models who capture attention often tell stories through UGC Videos, lifestyle reels, or authentic snapshots of their daily lives. These creators are memorable because their content evokes emotion, sparks conversation, and feels human, not staged.

1.2 Why Follow Rising Instagram Personalities in 2025?

Following the right creators helps you spot trends, discover innovative content strategies, and observe real engagement tactics. For brands, monitoring rising Instagram personalities 2025 is an invaluable tool, it allows marketers to identify authentic partners for campaigns, PR packages, or sponsored collaborations. For influencers, it’s a chance to learn directly from the best in the business.

2. Metrics Behind Popular Instagram Models

2.1 Engagement Rates Over Follower Count

A follower count can be deceptive. According to Mochee, micro and nano-influencers frequently outperform mega-influencers in engagement, often achieving rates 2 to 3 times higher. For brands, this means a smaller but highly active audience can translate into better conversions and meaningful interactions. Aspiring influencers should focus on cultivating engagement rather than obsessing over numbers.

2.2 Niche Focus and Content Consistency

Models who excel often maintain a clear niche, be it fashion, wellness, tech, or lifestyle. Posting consistently and curating content thoughtfully establishes trust with the audience. Consistent creators not only attract followers but also capture the attention of brands, as Instagram influencer marketing increasingly prioritizes relevance and authenticity.

3. Top 10 Instagram Models to Follow in 2025

1. Jannat Zubair Rahmani

Instagram: @jannatzubair29
With over 47 million followers, Jannat seamlessly blends acting, fashion, and lifestyle content. Her posts resonate with authenticity, making her a favorite among brands and fans alike. Beyond entertainment, she actively engages with her audience through interactive stories, tutorials, and behind-the-scenes glimpses, creating a strong community connection.

2. Avneet Kaur

Instagram: @avneetkaur_13
A former television actress turned fashion influencer, Avneet’s edgy style and dance reels have garnered her a massive following, positioning her as a top influencer in 2025. She combines entertainment with relatable lifestyle content, inspiring young audiences to experiment with fashion and self-expression.

3. Komal Pandey

Instagram: @komalpandeyofficial
Known for her bold fashion choices and body positivity messages, Komal’s content is a blend of style and substance, inspiring many to embrace their unique selves. Her creative approach to styling and storytelling sets trends, while her candid discussions on confidence make her highly relatable to her audience.

4. Barkha Singh

Instagram: @barkhasingh_13
Barkha’s versatile content spans lifestyle, travel, and fashion, making her relatable to a wide audience. Her engaging storytelling, humor, and behind-the-scenes videos offer a peek into her daily life, building strong trust and loyalty with her followers.

5. Rits Badiani (Ritika)

Instagram: @ritsbadiani
Ritika’s youthful energy and vibrant content have made her a favorite among Gen Z audiences. Her fashion, dance, and trending challenge videos often go viral, showcasing creativity while engaging audiences through interactive reels and authentic storytelling.

6. Dilraj Singh Rawat

Instagram: @dilraj_singh_rawat
Dilraj Singh Rawat is a leading tech influencer known for his engaging technology vlogs. With over 5 million followers, he shares insightful content on the latest gadgets, tech trends, and unboxing experiences. His authentic approach and in-depth reviews have garnered a dedicated audience, making him a trusted voice in the tech community.

7. Arishfa Khan

Instagram: @arishfakhan138
A dancer and actress, Arishfa’s dance videos and lip-syncs have garnered millions of views. She balances entertainment with lifestyle content, frequently sharing tips, trends, and interactive challenges that keep her audience highly engaged.

8. Karan Sehgal

Instagram:@karansehgal
Karan Sehgal is a fitness and lifestyle influencer known for his workout routines, motivational content, and fashion tips. He encourages his followers to lead healthier lifestyles while sharing personal experiences and relatable insights, which strengthens his connection with the community.

9. Siddharth Nigam

Instagram:@siddharthnigam
Siddharth Nigam is an actor and fitness enthusiast whose Instagram content blends action, travel, and lifestyle. His engaging posts, including behind-the-scenes videos and fitness tips, inspire young audiences while showcasing versatility and relatability.

10. Neha Malik

Instagram: @nehamalik335
Neha Malik is a versatile artist, model, and blogger featured in over 100 music videos. She blends fashion, fitness, and creativity in her content, inspiring her audience with engaging lifestyle posts and authentic behind-the-scenes glimpses that highlight her multifaceted talent.

4. Strategies Behind Their Growth

• Consistent Posting: Timely, regular content keeps audiences engaged and brands interested.
• Storytelling: Rather than just posting pictures, these models create narratives that resonate emotionally.
• Collaborations: Partnering with other creators and brands expands reach organically.
• Data-Driven Approach: Analytics guide what content works, optimizing engagement and growth.
• Humanized AI UGC: Leveraging AI tools for efficiency while ensuring content feels genuine keeps them ahead of the curve.

5. Leveraging Instagram Models for Marketing

Brands aiming to tap into India’s influencer market can benefit from:

• High Engagement: Prioritizing engagement over follower count ensures deeper connections.
• Access to Niche Communities: Collaborations provide entry into targeted audiences.
• Organic Reach: Genuine UGC videos facilitate authentic brand promotion.
• Long-Term Collaborations: Building trust with influencers leads to sustained partnerships.

Additionally, leveraging trending Instagram models allows brands to stay ahead of market trends, boost credibility, and create campaigns that resonate emotionally with their audience. Engaging with influencers also opens doors for creative storytelling, turning ordinary promotions into memorable brand experiences.

6. Tips to Become an Instagram Model in 2025

• Identify Your Niche: Focus on a specific area such as fashion, tech, fitness, or travel. A clearly defined niche helps attract a dedicated audience and makes your profile appealing to brands for collaborations.
• Create Authentic Content: Consistency matters, but so does genuineness. Use simple tools to create high-quality visuals, behind-the-scenes shots, and relatable UGC Videos that reflect your personality.
• Engage Actively with Your Audience: Respond to comments, run polls, host Q&A sessions, and use Instagram Stories creatively. Building a community fosters loyalty and increases engagement rates, which are more valuable than just follower count.
• Track Analytics & Adapt: Monitor engagement metrics, audience demographics, and content performance. Adjust your posting schedule, style, and content ideas based on insights to maximize reach and impact.
• Collaborate Early: Partner with micro-influencers, fellow creators, and brands, even small ones. Early collaborations can grow your visibility, enhance credibility, and open doors for bigger campaigns in the future.
• Showcase Personality Over Perfection: Audiences and brands connect more with authenticity than polished perfection. Share personal stories, challenges, or creative experiments to make your content memorable.
• Stay Updated with Trends: Instagram trends evolve rapidly. Keep an eye on trending challenges, hashtags, and content formats, and incorporate them creatively without losing your unique voice.

7. Using Hobo.Video to Boost Visibility

• Match with brands actively seeking influencer partnerships.
• Optimize portfolios for maximum response.
• Track performance of UGC Videos and sponsored posts.
• Utilize AI tools to enhance content without compromising authenticity.

8. Conclusion & Key Takeaways

• The top 10 Instagram models in India combine creativity, consistency, and audience engagement.
• Following them inspires aspiring influencers and provides insights into content strategy.
• Storytelling, analytics, and strategic collaborations are core to influencer success.
• Platforms like Hobo.Video accelerate growth, brand visibility, and meaningful collaborations.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it provides end-to-end campaign management for brand growth.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Creators and brands ready to level up, register with Hobo.Video today and grow your influence on Instagram.

Ready to grow your brand in a way that stands out?Register now and team up with top creators.

If you’re an influencer building something big, let’s make it unstoppable.Let’s go.