In today’s world, beauty trends and makeup ideas spread like wildfire, thanks to social media. One platform that’s becoming a favorite among beauty enthusiasts is Twitter. Many micro beauty and makeup influencers are turning heads here with their fresh perspectives and creative tips. In this article, we’ll highlight the Top 10 Micro Beauty and Makeup Influencers on Twitter in India in 2025 and why they are making waves.
Why Micro Beauty and Makeup Influencers Matter
Micro beauty and makeup influencers bring authenticity to the table. Their smaller, highly engaged audiences often trust them more than big-name celebrities. These influencers focus on creating meaningful content that connects with followers on a personal level. From budget-friendly product reviews to easy makeup tutorials, they simplify beauty for everyday people.
Twitter, with its real-time updates and concise format, provides the perfect space for micro-influencers to thrive. It’s a hub for quick beauty tips, trending hashtags, and honest feedback.
1. Neha Gupta
Neha Gupta is a rising star in the world of makeup. She shares bite-sized makeup tutorials that anyone can follow. Her “#TwoMinuteTips” series has gained immense popularity. Whether it’s choosing the right lipstick shade or mastering eyeliner techniques, Neha’s tips are practical and fun. She focuses on affordable products, interacts regularly with her followers, and provides honest reviews without sponsorship bias.
2. Aarushi Mehta
Aarushi specializes in skincare for Indian skin types. Her Twitter threads often include step-by-step guides for addressing issues like acne, pigmentation, and dryness. Aarushi’s content is science-backed, which adds credibility to her advice. She shares detailed skincare routines, collaborates with dermatologists, and emphasizes natural remedies.
3. Riya Sharma
Known for her quirky approach, Riya combines beauty with humor. Her viral “#BeforeAndAfter” series showcases transformative makeup looks. Riya’s content is exceptionally engaging particularly for younger audiences; she provides valuable tips for novices. Additionally, she frequently conducts Q&A sessions with her followers. However, this interactive approach fosters a sense of community, because it allows participants to connect with her on a deeper level. Although some may argue that her focus on beginners limits her reach, the truth is that she successfully cultivates a loyal following.
4. Ananya Sen
Ananya focuses on vegan and cruelty-free beauty products. Her passion for ethical makeup makes her stand out. She’s also known for creating visually appealing flat lays and sharing product photography tips. She champions sustainability, reviews niche beauty brands and crafts eye-catching visuals. However, her approach is multifaceted: it combines creativity with ecological awareness. Although some may question the impact of niche markets, they often offer innovative solutions. This is important because consumer choices can drive significant change. But, it is essential to remain critical of trends that may not align with sustainable practices.
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5. Tanvi Raj
Tanvi’s expertise lies in festive and bridal makeup. Her detailed tutorials on traditional Indian looks have made her a go-to source for brides-to-be. She also provides quick tips for managing oily skin in humid weather; moreover, she frequently hosts live sessions with her fans. However, the effectiveness of these tips can vary. Although some may find them beneficial, others may not achieve the desired results. This variability is significant because skin types differ widely.
6. Meera Iyer
Meera promotes minimalistic beauty routines. Her mantra is “less is more,” which resonates with working professionals and students. She’s an expert at achieving flawless skin with just a few products. Meera emphasizes perhaps even prioritizes skincare rather than makeup; she suggests multitasking products that cater to efficiency. This is particularly useful because many individuals lead busy lifestyles. However, her practical advice transcends mere product recommendations, addressing the needs of those who seek to optimize their routines. Although some may prefer traditional beauty approaches, Meera’s perspective invites a reconsideration of one’s daily regimen.
7. Sneha Kapoor
Sneha’s bold eye makeup looks are her signature style. She’s a pro at experimenting with colors and textures, inspiring followers to step out of their comfort zones. Her hashtag #FearlessFaces is currently trending among makeup enthusiasts; she provides tutorials on advanced techniques. However, she also collaborates with various makeup academies, which enhances the learning experience for her audience. This combination of skills and partnerships makes her a prominent figure in the beauty community, although some may argue that not every tutorial caters to beginners. But because of her expertise, many find her content invaluable.
8. Roshni Das
Roshni keeps beauty simple and accessible. Her focus is on DIY hacks and budget-friendly products. She’s known for her engaging Twitter polls, where followers choose the next tutorial topic. She provides economical beauty tips that are wallet-friendly and engaging content, offering pragmatic advice for daily makeup routines. However, her insights are not just limited to cosmetics; they also incorporate elements of personal style. This approach resonates well with a diverse audience, because it emphasizes accessibility. Although some may find certain tips unconventional, they often yield impressive results.
9. Aditi Rao
Aditi’s journey into beauty started with her struggle to find the right products for sensitive skin. Today, she’s a trusted voice for others facing similar challenges. Her suggestions frequently encompass hypoallergenic and dermatologist-tested items; she also interacts with her followers via her “Ask Aditi” sessions. However, this engagement fosters a sense of community among her audience. Although some may question the efficacy of such products because not all skin types are the same, her approach remains popular. But, it is important to consider individual needs when selecting skincare options.
10. Priya Jain
Priya’s content is all about staying trendy. From viral makeup challenges to recreating celebrity looks, she’s always ahead of the curve. Priya’s followers love her “Dupe Diaries,” where she shares affordable alternatives to high-end products. Her tutorials which center on recreating celebrity styles and her focus on budget-friendly beauty finds render her a must-follow. However, many people appreciate her insights because they offer practical solutions. This accessibility is significant, although some critics argue that not every style is achievable for everyone. But, her approach remains popular among those seeking to emulate their favorite stars without overspending.
Why Twitter is Perfect for Beauty and Makeup Influencers
Twitter’s quick, conversational style is ideal for micro beauty and makeup influencers. It allows them to share real-time updates and tips, engage directly with followers, and leverage trending hashtags for visibility. Furthermore, the proliferation of visual content such as short videos and images has rendered Twitter increasingly pertinent for beauty enthusiasts. However, this trend is not without its complexities. Although the platform offers a vibrant space for sharing beauty tips, it also presents challenges for those seeking to navigate the vast array of content. This evolution in social media usage is significant, because it reflects changing consumer preferences.
Conclusion
The Top 10 Micro Beauty and Makeup Influencers on Twitter in India in 2025 are redefining beauty content. Their authenticity, creativity, and connection with followers make them stand out. By focusing on relatable and accessible beauty tips, they inspire people across the country.
If you are a beauty brand seeking to collaborate with influencers, micro-influencers on Twitter represent a superb option. Their engaged audiences and authentic content can foster significant connections with your target market; however, the challenge lies in identifying the right partners. Although this approach is effective, it requires careful consideration, because aligning values is essential.
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Kunal