In the dynamic world of B2B marketing, staying ahead requires more than just strategy—it demands insight, innovation, and inspiration. According toLinkedInreport, in 2025, LinkedIn continues to be the premier platform for B2B professionals, with over 80% of B2B leads generated through social media originating from LinkedIn. LinkedIn has emerged as a powerful platform where industry leaders share their expertise, experiences, and visions. In 2025, several B2B LinkedIn influencers are making significant waves, offering valuable content that can shape your business approach.

1. Ann Handley

Focus: Content Marketing & Storytelling

Ann Handley, a pioneer in digital marketing and content creation, continues to be a leading voice in the B2B space. As one of the leading B2B LinkedIn influencers, Ann Handley consistently shares actionable tips on content marketing that resonate with professionals worldwide. Her posts often delve into the nuances of content strategy, offering actionable insights for marketers aiming to connect authentically with their audience.

2. Dharmesh Shah

Focus: Inbound Marketing & SaaS Growth

Co-founder and CTO of HubSpot,Dharmesh Shah, is renowned for his expertise in inbound marketing and SaaS growth strategies. His LinkedIn presence is a treasure trove of insights on scaling businesses, building customer-centric cultures, and leveraging technology for marketing success. His thought leadership has been instrumental in shaping modern marketing practices.

3. Justin Welsh

Focus: Solopreneurship & Personal Branding

Justin Welshhas carved a niche for himself by empowering solopreneurs and content creators. Through his transparent approach, he shares his journey of building businesses and personal brands from scratch. His content resonates with individuals looking to establish their presence in the B2B domain, offering practical advice and motivational stories.

4. Ross Simmonds

Focus: Content Distribution &B2BMarketing

Ross Simmondsis a content strategist known for his expertise in content distribution and growth hacking. He provides actionable strategies for B2B marketers to amplify their content reach and engagement. His insights are particularly valuable for businesses looking to optimize their content marketing efforts and achieve measurable results.

5. Pam Moore

Focus: Digital Marketing & Social Media Strategy

Pam Moore, also known as@PamMktgNut, is a digital marketing strategist who specializes in social media marketing and branding. Her LinkedIn content offers a blend of strategic advice and practical tips, helping B2B companies navigate the complexities of digital marketing and build a strong online presence.

6. Guy Kawasaki

Focus: Brand Evangelism & Technology Trends

Guy Kawasaki, a former Chief Evangelist at Apple, is a prominent figure in the tech industry. On LinkedIn, he shares insights on brand evangelism, technology trends, and startup mentorship. His content is a valuable resource for B2B professionals seeking to stay ahead in the ever-evolving tech landscape.

7. Amy Volas

Focus: Sales Strategy & Leadership

Amy Volasis a sales strategist and founder of Avenue Talent Partners. She offers practical advice on sales leadership, team building, and customer acquisition. Her LinkedIn posts are a go-to resource for B2B sales professionals aiming to enhance their sales strategies and drive business growth.

8. Ann Smarty

Focus: SEO & Content Innovation

Ann Smartyis an SEO expert and co-founder of Smarty Marketing. She shares valuable insights on SEO strategies, content marketing, and community building. Her content is particularly beneficial for B2B marketers looking to enhance their online visibility and drive organic traffic.

9. Brian Honigman

Focus: Content Marketing & Strategy

Brian Honigmanis a content marketing consultant who provides strategic advice on content creation and distribution. His LinkedIn content focuses on helping B2B companies develop effective content strategies that align with their business goals and resonate with their target audience.

10. Jeff Bullas

Focus: Digital Marketing & Social Media Trends

Jeff Bullasis a digital marketing influencer known for his insights on social media trends and online marketing strategies. His LinkedIn posts offer a wealth of information on leveraging digital platforms to enhance brand visibility and engage with audiences effectively.

11. Michael Brenner

Focus: Content Marketing & Employee Advocacy

Michael Brenneris a content marketing strategist and CEO of Marketing Insider Group. He emphasizes the importance of employee advocacy and authentic storytelling in B2B marketing. His LinkedIn content provides actionable strategies for businesses looking to humanize their brand and connect with their audience on a deeper level.

12. Heidi Cohen

Focus: Content Marketing & Consumer Behavior

Heidi Cohenis a content marketing expert who delves into consumer behavior and content strategy. Her LinkedIn posts offer insights into creating content that resonates with audiences and drives engagement, making her a valuable resource for B2B marketers.

13. Joe Pulizzi

Focus: Content Marketing & Thought Leadership

Joe Pulizziis a content marketing evangelist and founder of theContent MarketingInstitute. He shares insights on content strategy, thought leadership, and the future of content marketing. His LinkedIn content is a must-follow for B2B marketers aiming to stay ahead of industry trends.

14. Michael Stelzner

Focus: Social Media Marketing & Industry Trends

Michael Stelzneris the founder of Social Media Examiner and host of the Social Media Marketing Podcast. He shares insights on social media marketing strategies and industry trends. His LinkedIn content is invaluable for B2B professionals looking to leverage social media for business growth.

15. Jay Baer

Focus: Customer Experience & Digital Marketing

Jay Baeris a digital marketing consultant and founder of Convince & Convert. He focuses on customer experience and digital marketing strategies. His LinkedIn posts provide valuable insights into creating exceptional customer experiences that drive business success.

16. Brittany Berger

Focus: Content Repurposing, Productivity

Brittany Berger advocates for content repurposing as a means to maximize reach and efficiency. Her strategies assist marketers in extending the lifespan of their content, ensuring sustained audience engagement.

17. Pam Didner

Focus: Global Marketing & Sales Enablement

Pam Didneris a B2B marketing strategist and author who focuses on global marketing and sales enablement. She shares insights on aligning sales and marketing efforts to drive business growth. Her LinkedIn posts provide practical advice for B2B companies looking to enhance their marketing strategies.

18. Oana Labes

Focus: B2B Marketing & Strategy

Oana Labesis a B2B marketing strategist who shares insights on marketing strategies and business growth. Her LinkedIn content focuses on helping businesses develop effective marketing strategies that align with their goals and resonate with their target audience.

19. Robert Rose

Focus: Content Strategy & Digital Transformation

Robert Roseis a content strategy expert who focuses on digital transformation and content strategy. He shares insights on creating effective content strategies that drive business success. His LinkedIn posts provide valuable information for B2B marketers looking to enhance their content strategies.

20. Jack Appleby

Focus: B2B Marketing & Content Creation

Jack Applebyis a B2B marketing professional who shares insights on content creation and marketing strategies. Jack Appleby stands out among B2B LinkedIn influencers for his expertise in digital marketing trends and audience engagement strategies. His LinkedIn content focuses on helping businesses develop effective content strategies that align with their goals and resonate with their target audience.

21. Jessie Van Breugel

Focus: B2B Marketing & Strategy

Jessie Van Breugelis a B2B marketing strategist who shares insights on marketing strategies and business growth. Her LinkedIn posts provide practical advice for B2B companies looking to enhance their marketing strategies and drive business success. By following Jessie Van Breugel, you can learn from one of the best B2B LinkedIn influencers specializing in lead generation and LinkedIn optimization techniques.

22. Allie K. Miller

Focus: AI & B2B Marketing

Allie K. Miller is an AI expert who focuses on the intersection of AI and B2B marketing. She shares insights on leveraging AI technologies to enhance marketing strategies and drive business growth. HerLinkedIncontent is invaluable for B2B professionals looking to stay ahead in the AI-driven marketing landscape. Allie K. Miller has emerged as a key B2B LinkedIn influencer in AI integration, helping businesses apply machine learning for smarter strategies.

23. Erika Heald

Focus: Content Strategy, Thought Leadership

Erika Heald specializes in content strategy and thought leadership. Her insights guide professionals in establishing themselves as industry leaders through strategic content creation and distribution.

24. Henneke Duistermaat

Focus: Writing Skills, Audience Engagement

Henneke Duistermaat emphasizes the importance of effective writing in audience engagement. Her tips help individuals enhance their writing skills, fostering stronger connections with their audience.

25. Joanna Wiebe

Focus: Conversion Copywriting, Storytelling

Joanna Wiebe is a pioneer in conversion copywriting, focusing on crafting narratives that drive action. Her expertise aids businesses in creating compelling content that converts readers into customers.

Conclusion

Following the right B2B LinkedIn influencers can provide invaluable insights and strategies to enhance your business approach. The influencers listed above are leading voices in their respective fields, offering expertise in areas ranging from content marketing and sales strategy to AI integration and personal branding. Engaging with their content can inspire innovation, foster growth, and keep you informed about the latest trends in the B2B landscape.
Before you go, explore the top 15 B2B influencers that every marketer should follow.Read here.

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Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

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