Introduction

In 2025, influencer marketing and user-generated content (UGC) videos continue to be crucial for brands looking to expand their reach. AdAsia has been a significant player in the influencer marketing space, providing AI-driven solutions for advertisers. However, brands and creators are constantly seeking better alternatives that offer more personalized, cost-effective, and impactful UGC video solutions.

In this article, we will explore the top 3 alternatives to AdAsia for UGC videos in India in 2025. These platforms provide innovative influencer marketing solutions, better campaign tracking, and high engagement rates, making them ideal for brands wanting to harness the power of UGC content.

Understanding AdAsia: A Leading Influencer Marketing Agency

To begin with, AdAsia, owned by AnyMind Group, is a well-known influencer marketing platform in India and Asia-Pacific. It provides AI-powered solutions for brands to connect with influencers and run seamless marketing campaigns. Key features of AdAsia include:

• Firstly, AI-driven influencer matching: AdAsia’s technology suggests suitable influencers based on audience insights, engagement rates, and content quality.
• Additionally, Comprehensive analytics: The platform provides real-time campaign tracking and audience insights to help brands measure performance.
• Furthermore, Cross-channel advertising: It allows brands to integrate influencer campaigns with programmatic advertising for better reach.
• Lastly, Multi-industry reach: AdAsia collaborates with influencers from multiple sectors, including beauty, gaming, tech, and lifestyle.

While AdAsia is a powerful platform, many brands are looking for alternatives that provide better pricing, more personalized influencer engagement, and enhanced UGC video production. Therefore, let’s explore the top 3 alternatives to AdAsia for UGC videos in India in 2025.

1. Hobo.Video – The Leading UGC & Influencer Marketing Platform

Why Choose Hobo.Video?

When it comes to influencer marketing and UGC videos, Hobo.Video is a game-changer. It is an AI-enabled influencer marketing and content creation platform that helps brands collaborate with influencers and UGC creators for authentic and high-performing campaigns.

Key Features of Hobo.Video:

• Firstly, Vast Influencer Network: Hobo.Video connects brands with nano, micro, macro, and celebrity influencers across India.
• Moreover, Authentic UGC Content: It specializes in creating high-quality UGC videos that drive engagement and brand trust.
• Additionally, AI-Powered Campaign Management: Brands can automate influencer selection, campaign execution, and performance tracking.
• Furthermore, Affordable and Flexible Pricing: Compared to AdAsia, Hobo.Video offers cost-effective solutions, making it ideal for startups and SMEs.
• Lastly, End-to-End Support: From influencer outreach to final campaign analytics, Hobo.Video provides full-fledged support.

Who Should Use Hobo.Video?

• To start with, E-commerce brands looking for engaging product review videos.
• Additionally, Startups aiming for high engagement at lower costs.
• Furthermore, Large enterprises needing mass influencer collaborations.

Hobo.Video has successfully helped brands achieve higher engagement, better audience trust, and increased ROI, making it one of the best alternatives to AdAsia for UGC videos in 2025.

2. Plixxo – A Top Influencer Marketing Agency

Why Choose Plixxo?

Plixxo, founded by POPxo, is one of India’s most recognized influencer marketing platforms. It caters to brands looking to leverage influencers for UGC videos and digital promotions.

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Key Features of Plixxo:

• Firstly, Diverse Influencer Community: Over 26,000+ influencers, including fashion, beauty, and tech creators.
• Moreover, Engagement-Driven Campaigns: Plixxo ensures high engagement and reach, making it suitable for video marketing.
• Additionally, Customizable Campaigns: Brands can tailor campaigns based on budget, audience, and brand messaging.
• Lastly, Detailed Performance Insights: Plixxo provides campaign reports, influencer performance analytics, and conversion tracking.

Who Should Use Plixxo?

• Firstly, Fashion and beauty brands seeking influencer collaborations.
• Additionally, Tech companies looking for engaging video reviews.
• Furthermore, Retail businesses wanting influencer-led social commerce.

Plixxo’s highly engaged influencer community and strategic approach make it a strong alternative to AdAsia for UGC videos in India.

3. Winkl – AI-Driven Influencer Marketing Platform

Why Choose Winkl?

Winkl is a data-driven influencer marketing platform that enables brands to scale influencer campaigns efficiently. It focuses on AI-based influencer discovery, campaign automation, and performance analytics.

Key Features of Winkl:

• Firstly, AI-Based Influencer Discovery: Advanced machine learning helps brands find the best content creators.
• Moreover, Seamless Campaign Execution: Winkl’s automated campaign workflow saves time and enhances efficiency.
• Additionally, UGC Video Campaigns: The platform helps brands create authentic UGC videos for higher engagement.
• Lastly, Real-Time Data Analytics: Brands get access to insightful reports, helping them optimize campaigns.

Who Should Use Winkl?

• Firstly, D2C brands looking for scalable influencer collaborations.
• Additionally, Tech startups needing cost-effective marketing solutions.
• Furthermore, E-commerce platforms aiming for better conversions through UGC content.

With powerful AI tools and automation, Winkl stands out as a top alternative to AdAsia for UGC videos in 2025.

Conclusion

In summary, while AdAsia remains a popular choice, brands seeking more cost-effective, engaging, and AI-driven influencer marketing platforms should explore Hobo.Video, Plixxo, and Winkl. These platforms provide better influencer engagement, advanced analytics, and high-quality UGC videos, making them top alternatives to AdAsia for UGC videos in India in 2025.

Among them, Hobo.Video stands out with its reward-based influencer model, strong AI capabilities, and cost-effective solutions, making it the best choice for brands looking to leverage UGC videos for marketing.

About Hobo.Video

To conclude, when it comes to influencer marketing and UGC videos, Hobo.Video is the perfect partner for brands looking to grow. Here’s why:

• Firstly, AI-Enabled Platform: Ensures brands connect with the right influencers and create compelling UGC content.
• Moreover, Vast Influencer Network: Includes nano to celebrity influencers across different industries.
• Additionally, Proven Success: Multiple brands have seen higher engagement and ROI with Hobo.Video’s campaigns.
• Lastly, End-to-End Support: From influencer outreach to performance tracking, Hobo.Video manages everything.

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