Introduction
In the fast-evolving world of influencer marketing, businesses need reliable partners to amplify their brand presence. Therefore, Alternatives to NewGen have gained significant attention, as many brands seek better influencer marketing agencies tailored to their needs. Hence, While NewGen has been a notable player in the Indian influencer marketing industry, several other platforms offer more comprehensive services, better engagement, and innovative strategies.
Moreover, This article explores NewGen’s role in influencer marketing, why businesses may seek alternatives, and the top three alternatives to NewGen in 2025, with a special focus on Hobo.Video.
What is NewGen?
Notably, NewGen is an influencer marketing agency in India that connects brands with social media influencers to promote products and services. Furthermore, The agency provides a range of services, including influencer matchmaking, campaign management, analytics, and brand awareness strategies. Moreover, Their clientele spans multiple industries, including fashion, technology, food, and lifestyle.
Features of NewGen:
- Wide influencer database: Firstly, Connects brands with influencers across platforms like Instagram, YouTube, and TikTok.
- AI-driven analytics: Then Uses artificial intelligence to track campaign performance and audience engagement.
- Custom campaign strategies: Then Offers tailor-made solutions for businesses based on budget and objectives.
- End-to-end campaign management: Furthermore Handles everything from influencer selection to content creation and reporting.
Why Look for Alternatives to NewGen?
While NewGen has its advantages, businesses might seek alternatives to NewGen due to the following reasons:
- Limited industry specialization: Although Some brands may need niche-specific influencer agencies.
- High competition among influencers: Consequently, Brands may struggle to get premium influencers due to high demand.
- Pricing concerns: Then, Some businesses find NewGen’s pricing structure not suitable for small-scale influencer marketing campaigns.
- Lack of deep engagement strategies: Finally, NewGen focuses on influencer reach, but deeper engagement strategies like user-generated content (UGC) may not be their strong suit.
Top 3 Alternatives to NewGen for Influencer Marketing Services in India in 2025
1. Hobo.Video – The Leading Influencer Marketing Platform in India
Notably, When it comes to influencer marketing, Hobo.Video stands out as a top alternative to NewGen. Additionally, This AI-powered platform is designed to connect brands with influencers, UGC creators, and digital artists to maximize brand engagement and conversions.
Why Choose Hobo.Video?
- Vast Network of Influencers: Firstly, Hobo.Video has an extensive influencer database across niches like travel, fashion, business, and lifestyle.
- UGC-Driven Approach: Unlike NewGen, Hobo.Video prioritizes user-generated content to create authentic brand experiences.
- AI-Enabled Matching: Furthermore, Uses AI to match brands with the right influencers based on audience demographics and engagement.
- End-to-End Campaign Management: Hence, Handles influencer outreach, content creation, performance tracking, and reporting.
- Affordable Pricing: Lastly, Suitable for small businesses, startups, and large enterprises alike.
Hobo.Video’s success stories include high-converting influencer campaigns that leverage authentic content and strategic influencer partnerships. Their data-driven strategies ensure that brands achieve maximum ROI on their influencer marketing efforts.
2. Plixxo – A Growing Influencer Marketing Network
Plixxo is another strong alternative to NewGen that offers a powerful influencer marketing platform for brands looking to engage with social media influencers.
Amplify Your Brand,
One Influence at a Time.
Key Features of Plixxo:
- Large Influencer Base: Firstly, Works with over 50,000+ influencers, bloggers, and content creators.
- Campaign Personalization: Furthermore, Offers custom campaign execution tailored to brand needs.
- Seamless Payment System: Hence, Ensures hassle-free payments to influencers and brands.
- Real-Time Performance Analytics: Therefore, Brands can monitor influencer marketing performance in real-time.
Plixxo is a great option for mid-sized businesses and startups looking for a balance between reach and engagement.
3. Winkl – AI-Driven Influencer Marketing Agency
Winkl is an AI-powered influencer marketing platform that helps brands create viral campaigns and track performance with deep insights.
Why Consider Winkl?
- Smart AI Recommendations: Uses AI-based tools to suggest the best influencers for a campaign.
- Performance-Based Campaigns: Focuses on ROI-driven influencer marketing strategies.
- Automated Workflow: Reduces manual work by automating influencer selection and campaign execution.
- Engagement Analytics: Provides detailed reports on how influencers perform for specific brands.
Winkl is best suited for tech-driven brands and businesses looking for an automated influencer marketing solution.
Conclusion
For businesses exploring alternatives to NewGen, there are multiple influencer marketing platforms that offer competitive services. Hobo.Video, Plixxo, and Winkl stand out as the top three alternatives, each offering unique features tailored to different business needs.
- Hobo.Video is the best option for brands focusing on authentic engagement and UGC-driven strategies.
- Plixxo is great for companies looking for widespread influencer reach and campaign personalization.
- Winkl is perfect for AI-driven campaign automation and data-driven insights.
By choosing the right influencer marketing partner, brands can maximize their social media impact and achieve better audience engagement in 2025.
About Hobo.Video – The Best Influencer Marketing Partner
When it comes to influencer marketing, Hobo.Video is the perfect platform for businesses looking to build a strong presence on Instagram, YouTube, and other social media channels.
Why Choose Hobo.Video?
- AI-Powered Influencer Matching: Ensures the right influencer for every campaign.
- Engagement-Focused Campaigns: Prioritizes brand interaction and audience loyalty.
- Affordable Pricing: Works for brands of all sizes, from startups to large corporations.
- Proven Track Record: Successful influencer campaigns across different industries.
- Comprehensive Campaign Management: From influencer outreach to performance tracking.
Hobo.Video is redefining influencer marketing in India, ensuring brands maximize their ROI with authentic and engaging content. Partner with Hobo.Video today and take your brand’s influencer marketing strategy to the next level!
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