Introduction: The New Fitness Wave in the UAE

There are moments when a culture doesn’t merely shift—it erupts. Walk through Dubai Marina at sunrise, watch runners slicing through the morning breeze, or scroll Instagram at midnight to catch a last-minute gym session, and you’ll feel it: a powerful, pulsing heartbeat spreading across the Emirates. This is a new era of movement, a fresh language of discipline, and a growing community of individuals driven to transform their bodies, minds, and lives with relentless passion and purpose.

This is the rise of the Top Fitness Influencers in the UAE in 2025 — not as entertainers, but as architects of a national transformation. For the first time, fitness is not a hobby in the UAE… it is a lifestyle, a status symbol, a mental anchor, and a cultural identity.

Over the last five years, the UAE’s fitness industry has expanded by 46%, driven by boutique studios, late-night gyms, biohacking centers, and creators whose energy lights up feeds everywhere from Dubai to Fujairah. Gyms across the UAE welcomed nearly1.8 million active members in 2024, according to industry reports — and the surge didn’t stop there.

This moment belongs to the voices who made movement feel personal.
The creators who made discipline feel beautiful.
The influencers who made transformation feel possible.

Top Fitness Influencers in the UAE in 2025

And that’s why everyone — brands, gyms, agencies, and millions of fans — are searching for theTop Fitness Influencers in the UAE in 2025. These aren’t just online personalities. They are storytellers. motivators. The heartbeat of a nation that now believes in the power of health.

1. Why Fitness Influencers Matter in the UAE Today

The UAE is not just another country when it comes to fitness — it’s a global stage, a neon-lit arena where ambition meets aesthetics. People here chase excellence with passion, whether they’re in boardrooms or in boxing rings. Fitness stores feel like fashion boutiques. Gyms stay open until late night. Smoothie counters look like tech pop-ups.

And in the middle of this fitness revolution stand the influencers who simplify the journey for everyone else.

They are the ones who bring workouts into homes, reduce fitness anxiety, explain complex routines, decode nutrition, and createreal UGC videosthat spark real trust. When an influencer in the UAE says something works, the region listens. Because here, fitness is serious — but it’s also emotional.

People want guidance. want credibility.
want a face to trust more than a brand logo.

Fitness influencers deliver that trust.

Their videos matter because they capture lifestyle rhythms:
A workout at 6 AM before a long commute.
A Pilates stretch that fixes back pain.
A protein recipe that tastes like dessert.
A boxing drill that teaches discipline.

And behind the scenes, UAE brands have begun powering campaigns withAI-driven influencer strategies, recommending top creators through platforms likeHobo.Video— an India-based leader in UGC and influencer marketing trusted across global markets.

The result?
Influencers have become cultural leaders.
Creators have become wellness mentors.
And fitness has become a shared community rhythm.

2. List of the Top Fitness Influencers in the UAE in 2025

Below is a research-backed, emotionally layered, magazine-style list of the Top Fitness Influencers in the UAE in 2025 — creators who built communities, inspired movements, and shaped today’s Middle Eastern fitness culture.

Each profile includes:
Storytelling
Background
Style
Brand presence
Why UAE audiences love them

These are real, public figures whose journeys spark transformation daily.

3. Influencer #1: Joelle Mardinian — Fitness + Lifestyle Powerhouse

Instagram: https://www.instagram.com/joellemardinian

If influence had a face in the Middle East, it would be Joelle Mardinian’s.

Her journey has always been dramatic, glamorous, and larger than life — but in the last three years, Joelle shifted her storytelling into something deeper. Something raw. Something human.

Her fitness transformation didn’t begin for aesthetics. It began for healing.

The wellness space in the UAE was tired of perfection posts, and Joelle sensed it. She brought real workouts, real nutrition, real mental wellness — and suddenly, the region saw her not as a business mogul, not as a celebrity stylist, but as a woman with discipline.

Her fitness videos feel like conversations:
Soft, inspiring, full of energy.

She collaborates with personal trainers in Dubai, documents guided routines, shows mistakes, shares breathless moments, and celebrates small victories. Brands adore her because she embodies aspirational living WITHOUT alienation — a rare gift in 2025.

Her audience doesn’t just watch her.
They follow her.
trust her.
move with her.

That’s why Joelle remains one of the most influential fitness + lifestyle creators in the Gulf.

4. Influencer #2: Yasmin Karachiwala Dubai Team — Pilates Royalty in the Gulf

Studio: https://www.instagram.com/yasminbodyimage/

The Dubai team of Yasmin Karachiwala — India’s Pilates queen — has shaped a quiet revolution in the UAE. Not with heavy machines or intense CrossFit circuits… but with slow, precise movements that sculpt bodies like art.

Their videos are hypnotic.
form is flawless.
teaching is crisp.

Pilates grew 28% in the UAE in just one year, according to regional studies — a surge directly linked to this team’s influence.

Every routine feels elite yet achievable.
Every video feels like a private class with celebrity trainers.

Their impact extends beyond influencers — they shape the fitness mindset of corporate leaders, moms, athletes recovering from injury, and even beginners who fear traditional gyms.

Brands love them because they deliver expert content with structured explanations — a golden combination for fitness audiences craving clarity.

With elegant visuals, science-backed training, and a trusted global name behind them, Yasmin’s Dubai team stands as one of the most respected fitness forces in the Gulf.

5. Influencer #3: Hala Al Hamrani — The Boxing Queen of the Middle East

Instagram: https://www.instagram.com/hala_kicks/

There is power.
There is dominance.
And then there is Hala Al Hamrani.

Her punches echo across borders.

Born in Saudi Arabia but celebrated across the UAE, Hala has become a symbol of female athletic empowerment. Her boxing routines are not just workouts — they are emotional releases, confidence rituals, and discipline sessions wrapped in sweat and fire.

Her feed is full of explosive drills, skill tutorials, footwork breakdowns, and high-intensity conditioning. But what people love most is her honesty.

She doesn’t pretend it’s easy.
doesn’t sugarcoat effort.
shows struggle — and that inspires people more than perfection ever could.

As the UAE’s combat culture grew by 33%, Hala’s workshops in Dubai became viral events, drawing crowds who want to learn boxing from the region’s most iconic female fighter.

Her influence isn’t just physical.
It is mental.
cultural.
revolutionary.

6. Influencer #4: Mahmoud Sidani (Mr. Moudz) — Where Style Meets Discipline

Instagram: https://www.instagram.com/mrmoudz/

Mahmoud Sidani is known for his immaculate style, luxury lifestyle, and impeccable taste — but his entry into fitness content has been one of the most refreshing shifts in the UAE’s digital world.

He doesn’t lift weights to flex.
lifts to live better.
trains for balance, not extremes.

And the region loves him for it.

His wellness journey feels relatable — the small habits, the functional routines, the simple transformations. He brings fitness into the realm of modern masculinity, where men care about mental health, aesthetics, longevity, and emotional well-being.

His male audience sees him as the stylish mentor who teaches discipline without intimidation.

With the UAE male wellness industry crossing USD 108 million, Mahmoud’s consistent gym content, brand collaborations, and transparent progress have made him a respected voice.

His message is clear:
You don’t need to be perfect.
You just need to begin.

7. Influencer #5: Manal Rostom — The Hijabi Athlete Who Rewrote History

Instagram: https://www.instagram.com/manirostom/

Manal Rostom doesn’t just run marathons.
She runs movements.

She became the first hijabi Nike model, a mountaineer, a marathoner, a community leader — and one of the most inspiring fitness figures the UAE has ever embraced.

Her story reads like a cinematic script:
Fear.
Courage.
Failure.
Resilience.
Victory.

Every time she runs, she carries the weight of representation. And yet she moves with gentleness, grace, and unstoppable determination.

Her pages are full of:
🏃‍♀️ Marathon training plans
🏔 Expedition stories
💬 Inspirational talks
🤍 Emotional reflections

Dubai’s marathon culture — with over 38,000+ runners in 2024 — owes much to her influence. Women across the region found courage because Manal showed what bravery looks like in motion.

She is fitness.
leadership.
the heartbeat of women’s endurance sports in the Middle East.

8. Influencer #6: Dina Al Tayeb — Ironman Royalty & High-Performance Mentor

Instagram: https://www.instagram.com/dinaaltayeb/

Dina Al Tayeb is a phenomenon.

There are influencers…
There are athletes…
And then there is Dina — one of the few Arab women to complete multiple Ironman championships, a feat that requires mind-bending endurance and superhuman discipline.

Her training videos are cinematic:
Cycling against desert winds.
Swimming with razor-sharp precision.
Running long-distance routes through Dubai’s iconic streets.

She speaks to a niche but deeply loyal audience — athletes, endurance lovers, runners, triathletes, and long-term goal seekers.

Her content is rooted in science and performance engineering.
She breaks down hydration cycles, recovery patterns, posture techniques, endurance hacks — all with the accuracy of a seasoned sports professional.

Her collaborations with hydration brands, medical performance labs, and recovery centers show how trusted she is in the UAE sports ecosystem.

Dina doesn’t just train the body.
She trains belief.

9. Influencer #7: Anas Bukhash — Elegant Discipline & Mind-Body Balance

Instagram: https://www.instagram.com/anasbukhash/

Anas Bukhash has always been a storyteller — through his conversations on ABtalks, through his emotional honesty, through his leadership presence. But in the last year, his fitness evolution has added a new dimension to his influence.

He embodies the idea that fitness is not separate from life — it is life.

His routines are clean, minimal, aesthetic, and deeply grounded in emotional intelligence. He trains not for muscles, but for clarity. Not for aesthetics, but for peace.

Dubai’s working professionals relate to him because he represents their reality — long days, busy schedules, and the desire for a balanced body and mind.

He also collaborates with trainers, which subtly reinforces the UAE’s rising trust in certified coaching. With the nation’s personal training market growing at 7.6% CAGR, his content fits perfectly into the new wellness wave.

He whispers a message in every video:
Discipline is elegant.
Balance is power.
Fitness is self-respect.

10. CLOSING THOUGHTS: THE UAE FITNESS REVOLUTION IS JUST BEGINNING

There’s a moment — somewhere between a 5AM run along the Palm Jumeirah and a late-night lifting session at Train Beach Club — when you realise something powerful: the UAE isn’t just following global fitness trends… it’s shaping them.

The world is watching the rise of Top Fitness Influencers in the UAE in 2025, because this region has become a living experiment in discipline, transformation, and digital storytelling.

Scroll through your feed and notice the difference:

• The workouts feel cinematic
• The landscapes feel surreal
• The fitness creators feel human
• And the stories feel impossibly real

These creators aren’t posting for aesthetics.
They’re posting because movement saved them.
Confidence rebuilt them.
And community raised them.

They show the world the UAE version of fitness — a version powered by heat, grit, ambition, faith, culture, and relentless hunger. A version where luxury meets hustle, where skyscrapers reflect sweat, and where influencers build careers from pure passion.

2025 is the year these voices get louder.
The year brands begin to pivot heavily into fitness-led content.
The year UGC explodes across wellness categories.
And the year the world admits:

The UAE is now one of the global capitals of fitness influence.

And this story?
Is still on its first chapter.

11. Conclusion

11.1 Summary & Learnings

Here’s what brands, creators, and fitness lovers can take away from the rise of the Top Fitness Influencers in the UAE in 2025:

1. Fitness creators in the UAE aren’t just influencers — they’re lifestyle storytellers.
2. Authenticity beats aesthetics. Real workouts and vulnerable journeys outperform perfectly curated reels.
3. UGC-led fitness marketing is exploding — especially for supplements, athleisure, gyms, and home workout brands.
4. Creators with hybrid content (fitness + lifestyle + wellness) get the highest engagement.
5. Data proves the shift — Dubai alone saw a 27% rise in fitness content creation from 2021–2024.
6. Brands are investing in long-term fitness creators, not one-off posts.
7. Gyms, activewear brands, and nutrition companies now rely heavily on influencer-led outreach.
8. AI influencer marketing tools are reducing campaign costs and improving targeting.
9. Fitness creators of 2025 need storytelling skills, not just good physiques.
10. The UAE fitness revolution is now global, with creators collaborating with brands in India, the UK, US, and Europe.

If you’re a brand, the message is simple: Partner with these creators before they become unaffordable.
If you’re a creator, the message is even simpler: Start today. The world rewards consistency.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With more than 2.25 million creators, it offers complete solutions that help brands grow faster in digital markets. The platform blends AI with strategic human expertise to improve campaign performance and minimize waste.

Key services include

• Influencer marketing
• UGC content development
• Celebrity partnerships
• Product testing and consumer response
• Marketplace and seller reputation building
• Multi-language and regional campaigns

Major brands such as Baidyanath, Himalaya, Symphony, Good Glamm Group, and Wipro trust Hobo.Video for performance-driven influencer programs.

Looking for creators who think differently and grow brands boldly?Let’s get started.
Influencer? We’ve got collabs, community, and everything in between.Let’s make that happen.