The short video market in India has grown rapidly in recent years, especially after TikTok was banned in 2020. New Indian short video platforms filled the gap, and names like Trell, Moj, and Josh quickly became household names. But the big question remains: Trell vs Moj vs Josh — which platform truly wins for creators?

For influencers, UGC creators, and brands in India, choosing the right platform is not just about views. It is about long-term growth, creator monetization features, audience engagement, and sustainable social media growth for influencers. This article takes a deep dive into Trell vs Moj vs Josh, compares their strengths, weaknesses, and future opportunities, and highlights where creators should invest their time.

1. The Rise of Indian Short Video Platforms

When TikTok left India in June 2020, it created a huge vacuum in the creator economy. Within weeks, new apps like Trell, Moj, and Josh gained millions of downloads. According to a 2021RedSeerreport, Indian short video platforms collectively had 180 million monthly active users. By 2023, this number grew beyond 250 million users, showing the massive demand for short-form content in India.

For creators, this meant new opportunities but also new confusion. With so many apps competing, figuring out Trell vs Moj comparison or even Josh vs Moj vs Trell app became a necessity.

2. Trell: A Lifestyle and Shopping-First Platform

2.1 What Trell Offers to Creators

Trell positioned itself as more than a video app. It became a lifestyle content and social commerce platform. Creators on Trell produce UGC videos around food, travel, fashion, and beauty, making it popular with lifestyle influencers. The platform also added e-commerce integrations, allowing users to shop for products directly through influencer videos.

2.2 Monetization on Trell

One of the most discussed aspects in creator earnings on Trell, Moj, and Josh is Trell’s monetization. Trell introduced brand campaigns, affiliate sales, and rewards for creators. However, many creators felt the income was inconsistent compared to traditional influencer marketing opportunities on Instagram or YouTube.

3. Moj: India’s Answer to TikTok

3.1 Moj’s Popularity and User Base

Moj, launched by ShareChat, is one of the fastest-growing Indian short video platforms. By mid-2022, Moj had over 160 million monthly active users. Its strength lies in its massive regional language content, making it widely accepted across tier-2 and tier-3 cities.

3.2 Social Media Growth for Influencers on Moj

Moj gives influencers exposure through algorithm-driven content distribution. For new creators, Moj became the go-to place to get viral reach. Unlike Trell, Moj focused less on e-commerce and more on entertainment, dances, comedy, and music, making it the best short video app in India 2025 for creators looking at fast audience engagement.

4. Josh: Bollywood Meets Short-Form Content

4.1 Josh’s Entertainment-Focused Identity

Josh is backed by Dailyhunt and has a strong focus on Bollywood, celebrity-driven content, and music videos. For young Indian audiences, it feels like a mix of TikTok andInstagram Reels. By 2022, Josh crossed 150 million active users, competing directly with Moj.

4.2 Creator Monetization Features in Josh

Josh launched the Josh CreatorThon and the Josh All Stars program to attract influencers. These initiatives gave creators monthly income, mentorship, and brand collaborations. This makes Josh a serious competitor in the Trell app vs Moj app vs Josh app debate, especially for creators focused on entertainment and celebrity-like content.

5. Audience Engagement on Video Apps

5.1 Who Wins in Audience Interaction?

When comparing Trell vs Moj vs Josh, audience engagement becomes a major factor. According to Kalagato’s research, Moj users spend an average of 34 minutes per day, while Josh users spend about 28 minutes. Trell, being more niche and lifestyle-focused, saw a lower average watch time at around 20 minutes.

5.2 Why Engagement Matters for Creators

Audience engagement on video apps directly affects creator visibility and income. Platforms with better engagement help in faster follower growth and higher chances of being included in influencer marketing India campaigns.

6. Creator Earnings on Trell, Moj, and Josh

6.1 Monetization Breakdown

• Trell: Income through brand campaigns and affiliate links.
• Moj: Paid campaigns, creator funds, and partnerships.
• Josh: Regular creator programs and partnerships with music and Bollywood brands.

A 2023 report by Inc42 highlighted that the average top influencer on Moj could earn ₹30,000–₹1,00,000 per month, while Josh influencers earned slightly more due to partnerships. Trell influencers earned less but had higher potential in affiliate-driven sales.

6.2 Future of Monetization

Experts believe that Indian short video platforms will soon rival Instagram and YouTube in creator monetization features. With the rise of AI influencer marketing andAI UGC, earnings will diversify beyond traditional brand collaborations.

7. Short-Form Content in India: A Cultural Shift

7.1 Why Indians Love Short Videos

India is now the world’s largest consumer of short videos. Affordable data plans, budget smartphones, and regional content have made apps like Moj, Josh, and Trell a part of everyday entertainment. A Bain & Company report revealed that 9 out of 10 internet users in India watch short-form content weekly.

7.2 Opportunities for Brands and Influencers

For influencers, this shift means an endless demand for fresh content. For brands, it means that UGC videos and influencer marketing campaigns deliver more impact than traditional ads.

8. Trell vs Moj vs Josh: Which One is Best for Creators?

8.1 Strengths and Weaknesses

• Trell: Great for lifestyle creators and UGC videos, but weaker in mass entertainment reach.
• Moj: Best for quick virality, regional audiences, and mass growth.
• Josh: Strong in entertainment, Bollywood tie-ups, and creator programs.

8.2 The Final Verdict

When comparing Trell vs Moj vs Josh, the choice depends on the creator’s niche. Lifestyle creators may prefer Trell, entertainers may choose Moj or Josh, while influencers aiming for social media growth for influencers may use all three strategically.

9. Lessons for Influencers in India

9.1 Consistency Wins

No matter the platform, consistent posting and authentic content build trust and growth. Audiences are more likely to follow influencers who post regularly because they feel connected to their journey. Consistency also helps creators stay favored by the platform’s algorithm, which boosts visibility and reach over time.

9.2 Diversification is Key

Smart creators do not depend on just one platform. They leverage Trell, Moj, Josh, and even Instagram Reels together for maximum impact. Diversification reduces the risk of losing an audience if one app declines in popularity. It also ensures that influencers can reach different audience types across multiple platforms.

Conclusion: Key Takeaways from Trell vs Moj vs Josh

• Trell is best for lifestyle and shopping-first creators.
• Moj is the leader in mass audience engagement.
• Josh focuses heavily on entertainment and Bollywood appeal.
• Monetization is improving, but still behind global platforms.
• For long-term growth, influencers should build a presence across multiple platforms.

The future of Indian short video platforms looks strong. Whether it is UGC, influencer marketing India, or AI-driven strategies, creators who adapt will win.
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