Influencer marketing is a dynamic digital strategy where brands collaborate with individuals, known as influencers. These influencers boast a dedicated following on social media, impacting their audience's purchasing decisions. The strategy leverages influencers' credibility and authority in specific niches, allowing brands to authentically promote products, build social proof, and reach a larger, more targeted audience.

UGC, or User Generated Content, refers to content created by consumers—videos, images, or text. Unlike influencers, UGC creators may not be regular content creators. Brands utilize UGC in various ways, such as testimonials on websites, emailers, events, and showrooms. The primary use of UGC is in video advertisements on platforms like Facebook, Instagram, or YouTube.

Hobo.Video serves as a dynamic matchmaker between brands and a diverse community of influencers, UGC creators, artists, and consumers. This AI-enabled platform facilitates authentic collaborations and rewards influencers and creators for contributing to brand success.

Hobo.Video offers a comprehensive range of services for brand growth, including influencer marketing, UGC Ad videos, honest brand reviews, and AI-enabled surveys. With a vast community of over 2 million reward-seeking influencers, UGC creators, artists, and consumers, Hobo.Video ensures brands access a diverse set of resources for effective campaigns.

Hobo.Video's pricing structure is tailored to the specific services chosen by the brand. The platform offers competitive pricing in the market, guaranteeing the highest quality and customer satisfaction. For detailed pricing information, interested parties can connect via email at partnership@hobo.video or through WhatsApp/call at +91-9711364635.

Hobo.Video stands out with its proprietary AI-enabled tech-stack. This technology productizes, automates, and standardizes influencer marketing. Notably, if an influencer overlooks details like a link-in-bio or hashtags, the AI instantly notifies them through emails, WhatsApp, and even IVR calls. The tech ensures a fast and flawless experience for both brands and influencers. Key performance indicators are streamlined with the help of AI, ML, and NLP, focusing on content quality, campaign speed, operational efficiency, and overall campaign performance.

Influencer marketing involves identifying suitable influencers, establishing partnerships, and crafting and distributing authentic content through influencers' channels. The content can take various forms, including sponsored posts, reviews, tutorials, or endorsements. The success of influencer marketing hinges on creating content that resonates with both the influencer's followers and the brand's message.

Influencer marketing is crucial as it enables brands to connect with their target audience in a more genuine and engaging manner compared to traditional advertising. Recommendations from trusted sources make influencer marketing feel less intrusive and more trustworthy. It contributes to building brand awareness, improving credibility, driving traffic, boosting sales, and fostering lasting customer relationships.

The cost of influencer marketing varies widely based on factors such as the influencer's reach, niche, and engagement rates. Micro-influencers may charge less than macro-influencers or celebrities. Generally, influencer marketing can be initiated with budgets as low as Rs. 20,000 and can scale up to Rs. 100,000,000.

Influencer marketing offers various campaign types tailored to achieve specific goals. These include product placements, sponsored content, affiliate marketing, giveaways, takeovers, brand ambassadorships, content co-creation, influencer challenges, educational content, and more. The choice depends on the brand's goals, target audience, and the nature of the product or service being promoted.

UGC, or User Generated Content, is created by consumers and used by brands in various ways. Influencer marketing, on the other hand, collaborates with individuals with dedicated followings to authentically promote products. UGC is prevalent in testimonials, events, and video ads, while influencer marketing focuses on leveraging influencers' reach and credibility.

Hobo.Video has been a trusted community for influencers, UGC creators, artists, and consumers for the past 5 years. In this time, it has grown from a small community to become one of the largest, boasting over 2 million community members.

Influencer sizes vary based on followers—nano (500-10,000), micro (10,000-50,000), macro (50,000-500,000), and mega (500,000+). Each category serves different purposes based on budget, engagement, niche, and authenticity.

Barter influencer campaigns involve exchanging products with influencers in return for content creation. This method is considered cost-effective for generating a substantial amount of influencer-created content.

Paid influencer campaigns involve brands compensating influencers for content creation, typically through monetary payment.

Hobo.Video boasts a sector-agnostic community, encompassing influencers from all categories with follower bases ranging from 500 to 250,000,000. This includes nano, micro, macro influencers, and even celebrities.

Yes, brands retain content rights, and influencers/UGC creators may specify time limits for content rights, along with any associated costs. This information is communicated transparently before collaboration begins.

Hobo.Video offers UGC creators across various budgets, starting from Rs. 2,000 per video up to Rs. 500,000. These UGC creators include common people and high-end models, irrespective of their social media following.

Hobo.Video's consumer base consists of individuals from different income levels, residing in metro, tier 1, tier 2, and tier 3 cities. Consumers are shopping-savvy, love trying new products, and hail from diverse age ranges and genders.

Yes, brands have the flexibility to select influencers or can request assistance from Hobo.Video in the selection process.