Introduction

Larissa Reis, a powerhouse in Indian travel and lifestyle content, has helped brands bridge the gap between influence and conversion. From luxury retreats to indie skincare startups, she’s known for partnering with brands that resonate with her loyal audience. These campaigns not only brought incredible ROI but also set benchmarks for influencer-brand collaborations. In this article, we explore 10 brand campaigns that nailed it with Larissa Reis’s audience, offering deep insights for marketers and influencers alike.

Whether you’re a D2C founder, a digital strategist, or an emerging creator, these examples will inspire your next big move.

1. Boho Botanicals x Larissa Reis: A Skincare Awakening

1.1 The Collaboration

Larissa’s campaign with Boho Botanicals introduced an organic skincare range through immersive storytelling. Instead of hard-selling, she documented her weekly skin transformation.

1.2 Why It Worked

• Authentic UGC Videos showing her routine
• High engagement on Instagram Stories
• Timed perfectly before the festive season

1.3 Results

• 3.2x increase in brand traffic
• 25K+ clicks from her link in bio

This campaign exemplifies successful creator-brand partnerships driven by relatability and honest reviews.

2. The Whole Truth x Larissa Reis: Clean Eating with Purpose

2.1 The Campaign

Larissa joined hands with The Whole Truth Foods to promote clean snacking options. This collaboration focused on promoting honest, label-transparent snacking. Larissa’s clean lifestyle messaging made the brand’s “no-junk” mission resonate with health-conscious audiences.

2.2 Strategy

• Informative Reels on nutrition facts
• Behind-the-scenes from the brand’s kitchen
• Addressing myths about protein bars

2.3 Key Wins

• 40% lift in sales within 2 weeks
• Audience appreciated transparency and value

This is a textbook example of Indian lifestyle influencer marketing done right.

3. FabHotels x Larissa Reis: Travel Simplified

3.1 The Tie-Up

As an Indian travel influencer, Larissa’s weekend getaways with FabHotels featured city escapes on a budget. Through vlogs and Instagram reels, Larissa highlighted affordable, cozy stays across India. The partnership boosted FabHotels’ image as a go-to option for young explorers and solo travelers.

3.2 Elements That Clicked

• Detailed vlog-style Reels
• Practical travel hacks
• Discount codes that were time-sensitive

3.3 ROI

• Over 6,000 bookings tracked to her code
• 70% repeat usage among first-time users

FabHotels saw one of their best influencer marketing India campaigns with this move.

4. Sugar Pop Beauty x Larissa: For the Bold Indian Girl

4.1 The Buzz

Sugar Pop’s Gen Z line found its perfect match in Larissa’s bold, vibrant aesthetic. With quirky reels and makeup tutorials, Larissa celebrated bold beauty choices. The campaign empowered Gen Z girls to own their glam with Sugar Pop’s vibrant product range.

4.2 Engagement Tactics

• Makeup challenge using UGC videos
• Instagram Lives with fans
• Featuring diverse Indian skin tones

4.3 Performance

• 12% increase in Instagram following
• 8% higher engagement than industry average

Among the top influencer marketing company campaigns, this was a colorful splash.

5. Decathlon x Larissa Reis: Fitness for the Explorer

5.1 Campaign Objective

To make trekking gear accessible and cool for young Indians. Merging fitness with adventure, Larissa showcased activewear and hiking gear in real-world use. The aim was to inspire fitness lovers to stay active both indoors and out.

5.2 Execution

• Day-in-the-life content during treks
• Tutorials on gear usage
• Travel influencer campaigns through Northeast India

5.3 Outcomes

• Conversion rate: 6.4%
• 30K new website sessions during campaign

An ideal example of lifestyle influencer brand deals focusing on functional content.

6. Airbnb x Larissa Reis: Homes Beyond Hotels

6.1 The Concept

Larissa stayed in offbeat Airbnbs across Himachal and Goa, highlighting local stories. Larissa captured authentic local experiences during her Airbnb stays, spotlighting unique homes and hosts. The idea was to shift mindsets from hotels to soulful homestays.

6.2 Creative Touch

• Storytelling-focused UGC videos
• Showcasing homestays through cinematic visuals
• Personal travel anecdotes that added emotional weight

6.3 Impact

• Increase in Airbnb searches for Himachal
• Regional hosts reported 17% booking rise

This campaign blended influencer marketing with cultural storytelling beautifully.

7. Plum Goodness x Larissa Reis: Conscious Beauty Choices

7.1 Campaign Theme

Promoting vegan skincare with sustainability at the center. This campaign focused on clean, cruelty-free skincare routines. Larissa’s natural aesthetic aligned perfectly with Plum’s sustainability and transparency narrative.

7.2 Strategy

• Monthly skincare diaries
• Audience challenges on minimalist routines
• Instagram marketing with Larissa focused on ingredient breakdowns

7.3 Wins

• Boost in referral traffic by 55%
• 90K video views within 48 hours

One of the best brand collaborations with Larissa, combining ethics with aesthetics.

8. Titan Raga x Larissa Reis: Time for Expression

8.1 Campaign Vision

Aimed at women redefining elegance, the brand collaborated with Larissa during Women’s Day week. Positioned around self-expression and modern femininity, Larissa wore Raga timepieces as style statements. It reflected the brand’s shift to youth-driven storytelling.

8.2 Rollout

• Poetic Reels on self-expression
• Interview-based content with fans
• Featuring Indian female influencer brand deals in action

8.3 Achievements

• Featured in 8 major lifestyle magazines
• Brand recall jumped by 20% in key metros

This is where Indian lifestyle influencer marketing meets storytelling.

9. MyGlamm x Larissa Reis: Beauty That Reflects You

9.1 What Happened

MyGlamm partnered with Larissa for their ‘Skin First’ foundation series. With behind-the-scenes makeup diaries, Larissa made MyGlamm’s versatile range relatable. The campaign emphasized individuality and real-life beauty over perfection.

9.2 Innovation

• Live makeup tutorials with fans
• Surveys on preferred tones before product drop
• Featuring top influencers in India alongside

9.3 Results

• Waitlist of 18,000+ users before product launch
• Conversion rate: 7.3%

A great case of leveraging AI UGC and audience data for strategic rollout.

10. Hobo.Video x Larissa Reis: Creator-Led Product Discovery

10.1 Campaign Overview

As one of the top influencer marketing platforms, Hobo.Video collaborated with Larissa for launching its D2C product review series. This collaboration invited Larissa’s followers to explore and review beauty, fashion, and lifestyle products via Hobo.Video. It was a UGC-first campaign that bridged trust and social commerce.

10.2 Execution

• Real-time product reviews
• AI influencer marketing tools
• Deep dives into brand stories

10.3 Deliverables

• 2 million impressions
• Highest UGC creator sign-ups in a month

This campaign reflects what is possible when top influencer marketing company values creator insights.

Key Learnings from Larissa Reis’s Campaigns

1. Audience Fit Matters: All the brands matched Larissa’s core values.
2. UGC Over Push Marketing: Let creators lead with stories.
3. Regional Storytelling Wins: Location-based content boosts relatability.
4. Clear CTAs Work: Coupon codes, swipes, and save options drive engagement.
5. Consistency Matters: Many campaigns extended over weeks for stronger recall.
6. Transparency Drives Loyalty: Especially for health, beauty, and lifestyle brands.
7. Use AI tools wisely: AI UGC paired with influencer marketing India unlocks massive scale.

Want to Nail Your Next Campaign?

Whether you’re a brand looking to scale or a creator ready to grow, now is the time to act. Join Hobo.Video — the top influencer marketing company trusted by India’s biggest names.

Let’s co-create your next viral campaign.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

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