How Brands Leverage TV Channels for Reach
During the IPL finals, a single 10-second television commercial can cost more than ₹15 lakh, sometimes even higher depending on match intensity and viewership projections. Yet brands line up months…
The Largest Community of Influencers in India
During the IPL finals, a single 10-second television commercial can cost more than ₹15 lakh, sometimes even higher depending on match intensity and viewership projections. Yet brands line up months…
Television still shapes India’s evenings in a way few other media can. From Pune apartments to Kochi villas and Kolkata townhouses, families switch on the TV at 7 PM almost…
In 2026, choosing the wrong video format can quietly waste 25–30% of your media budget. That is exactly why the debate around Cinema Ads vs OTT Ads is no longer…
Most brands today optimise for impressions. Dashboards glow with reach numbers, CPM charts, and click-through rates. However, very few optimise for attention, the kind that holds a person still. That…
Imagine spending ₹5 lakh on ads and converting just 1% of visitors. Painful, right? Yet thousands of brands do exactly that every single month without understanding where things break. The…
If you handle marketing for an FMCG brand in Bengal, you have probably heard this advice more than once: “Put money on Jalsha Movies. It works.” But does it really?…
When a Bengali blockbuster airs on a weekend evening, living rooms across West Bengal come alive. Tea is poured, phones are kept aside, and the entire family gathers around the…
Imagine spending ₹3 lakh in just two months on Google Ads and ending up with five weak leads. No real sales. No serious enquiries. Just monthly reports filled with clicks,…
Delhi is not an easy market to win. Competition is sharp. Clicks are expensive. And customers compare everything before buying. This Google Ads Case Study Delhi walks through how a…
Delhi’s digital market does not forgive mistakes. One wrong keyword, one poorly written ad, and your budget disappears before lunch. I have personally seen brands in Delhi NCR spend ₹3–5…