From 0 to 1M Views: Dissecting India’s Top Viral UGC Videos
1. Introduction: The Rise of Top Viral UGC Videos in India User-generated content, or UGC, is no longer just a buzzword. In India, it has exploded into a movement that…
Hafsa Samreen
Real Results: How 25 Brands Got 3x Conversions Using UGC
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
We Studied 300 Viral Reels — Here’s the Secret Behind Them
1. Introduction: Why Understanding Viral Reels Is the New Goldmine Instagram Reels have become the heartbeat of short-form content in India. With billions of daily views and thousands of new…
UGC or Influencer Ads? Insights from 1,000 Campaigns
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
7 Key Principles When Designing Mobile Advertising Campaign
In a world where attention spans are shrinking and mobile screens dominate eyeballs, when designing mobile advertising campaign strategies, one must not merely follow trends — but build on timeless…
Top 10 Paid Search Tools for Startup Marketing Teams
In a world where every click matters, startup marketing teams can no longer afford to experiment blindly. Investing in the right digital advertising tools can make the difference between a…
7 Common Paid Search Mistakes and How to Fix Them
Paid search advertising is one of the fastest ways to drive targeted traffic. But if not executed correctly, it can quickly burn through your budget. Most marketers unknowingly fall into…
Is Broadcast Advertising Still Worth It in 2025?
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…