The 2024 Agenda: Social Media’s Role in Brand Building
In 2024, social media is more important than ever for brand building. Companies use platforms like Instagram, Facebook, and YouTube to connect with people and share their products. But one…
Pritha Ash
Cadbury’s Multichannel Approach with Influencers Drove £230m in Revenue
Cadbury is one of the world’s most popular chocolate brands, known for making delicious treats that people love. But what many might not know is how Cadbury used influencer marketing…
Snapchat’s Bold Move to Differentiate Itself from Traditional Social Media Platforms in the Age of Influencer Marketing
Snapchat has always been different from other social media platforms. While apps like Instagram and Facebook focus on followers and likes, Snapchat puts more effort into making private, fun, and…
Global Social Media Advertising Spend Expected to Reach £200bn by 2024: What This Means for Influencer Marketing
In 2024, experts predict that social media advertising spending will reach a huge amount—£200 billion! This is great news for the world of influencer marketing. But what does it mean…
How AI-Generated Content May Soon Require Online Warnings: Impacts on the Future of Influencer Marketing
Have you ever seen a cool video or picture online and thought a real person made it? Well, things are changing! Computers, also called Artificial Intelligence, can now make pictures,…
Understanding the Key Differences Between Creators and Influencers in the Modern Influencer Marketing Landscape
In today’s world of influencer marketing, you might hear two words a lot: “creators” and “influencers.” Many people think they are the same, but they are different. Both creators and…
The Benefits of Cross-Platform Influencer Collaborations
In today’s world, influencer marketing is a powerful tool for brands. Many brands work with influencers to promote their products on different platforms, like Instagram, YouTube, and Facebook. But what…
The Role of Artificial Intelligence in Influencer Marketing
In today’s world, influencer marketing has become very popular. Many brands use influencers to help promote their products and services. But did you know that artificial intelligence (AI) is playing…
Cultural Sensitivity in Influencer Marketing
Influencer marketing is a powerful way for brands to connect with people. By working with influencers, brands can reach many new audiences and create exciting content. However, it is very…
How to Use Data Analytics to Understand Consumer Preferences
Have you ever wondered how companies know what you like? It’s not magic; they use data analytics to understand what consumers prefer. By studying data, businesses learn what products you…