3 R’s of Influencer Marketing for Better ROI
Influencer marketing isn’t just hanging around—it’s become the main event. Especially in India, where social media isn’t just an app but a way of life, brands that skip influencer strategy…
Riya Agarwal
How UGC Is Helping Brands Cut Customer Acquisition Costs
Let’s be brutally honest—customer acquisition in India is like running uphill with a boulder strapped to your back. Whether you’re a bright-eyed startup or a corporate behemoth, CAC (Customer Acquisition…
What Today’s Brands Do Differently to Drive Attention
The internet’s a relentless roar now. Today’s Brands aren’t quietly whispering—they’re shouting, whirling, elbowing for a glance. In India especially, where screens are extensions of ourselves, capturing attention isn’t a…
Marketing Management In 2025: What Brands Must Know
Marketing management now navigates a jungle of noise, where brands aggressively hunt attention amid constant digital chaos. And in India, where smartphones feel like extensions of the body, attention is…
Top Luxury Travel Influencers in India for Brands
Let’s be honest—“influencer” used to sound like fluff. Now? It’s a force. And in India, luxury travel creators aren’t just pretty faces posting room service photos from swanky suites—they’re redefining…
LinkedIn Isn’t Enough: Smarter B2B Marketing With Creators
Smarter B2B Marketing means moving beyond LinkedIn—stop relying on outdated tactics and rethink your strategy. Sure, it’s a solid platform, but it’s far from being the whole picture. The modern…
Top B2B UGC Strategies That Actually Deliver ROI
Let’s be real—B2B UGC Strategies shine by amplifying real voices in a sea of polished, noisy marketing pitches. That’s where user-generated content (UGC) is rewriting the playbook for enterprise marketing…
What Works In Fashion Marketing Now: A Visual Breakdown
Let’s face it: fashion marketing doesn’t wait around. Blink, and what was trendy last season is suddenly outdated or cringe. Especially in India’s dynamic scene, brands can’t afford to sleep…
How Fashion Brands Are Winning With UGC in 2025
Let’s be honest—if you’re not tapping into user-generated content (UGC) in 2025, you’re leaving money and credibility on the table. Today’s fashion world is less about runway gloss and more…
2025 Fashion Marketing Playbook: Influencers, UGC, ROI
2025 is rewriting the Fashion Marketing Playbook—Indian brands face influencer waves, UGC storms, ROI pressure. The days of polished but soulless ads? Done. Today’s Fashion Marketing Playbook is built on…