Measuring ROI in Social Media Campaigns
Introduction Social media isn’t just a marketing fad anymore—it’s the lifeline of modern business in India. Yet, many brands still struggle with ROI in Social Media Campaigns. Money is poured…
Rohan Gupta
How CRM Software Improves Customer Retention
Introduction In the fierce world of business, keeping customers around has become a tricky art. Companies are beginning to realize that gaining a new customer costs almost five times more…
Short Video Marketing Trends Report 2025
Introduction Short-form videos are no longer a novelty they’ve become the pulse of India’s digital world. Brands chasing short video marketing trends must move fast. Platforms like Instagram Reels, YouTube…
Regional Language Influencer Marketing Report 2025
Introduction India’s digital landscape is shifting, and regional language influencer marketing is at the forefront of this change. Brands can no longer depend solely on English campaigns. Audiences increasingly expect…
The Future of Product Placement Advertising — Industry Trend
Introduction Media is evolving faster than ever, and with it, the way brands reach audiences is transforming. The future of product placement advertising is far more than simply spotting a…
What Is Product Placement in Advertising?
Introduction In a crowded market where consumers scroll past traditional ads, brands must find ways to integrate themselves naturally into content. Product placement in advertising is one of the most…
Market Mix Modelling vs. Attribution Modelling — Comparison
Introduction In the rapidly evolving marketing landscape of India, brands are constantly asking: Market Mix Modelling vs. Attribution Modelling — which provides clearer insights? This question isn’t just academic—it can…
Market Mix Modelling Tools to Use in 2025
Introduction Marketing in India has become a high-stakes chess game. Budgets are rising, channels are multiplying, and every rupee counts. This is where Market Mix Modelling Tools step in—not as…
Benefits of Influencer Seeding for D2C Brands
Introduction In the whirlwind of modern marketing, direct-to-consumer (D2C) brands constantly wrestle with how to carve their own space. Amidst this chaos, influencer seeding has quietly become a game-changer. But…
Current Email Marketing Trends That Work
Introduction to Email Marketing Trends That Work Email marketing remains one of the most effective ways to reach customers directly. However, the landscape is always evolving. In this article, we…