The Largest Community of Influencers in India
Introduction: Why the Shift in Trust Is Real In today’s digital-first world, brands are asking one pressing question: Are Nano Influencers More Trustworthy Than Celebs? It might sound surprising, but…
Introduction: UGC Is the New Shopify Gold In a dynamic shift that is transforming ecommerce marketing strategies, a new survey reveals that 72% of Shopify stores now use UGC creators…
Introduction: The Rise of Influencer Collaboration Platforms In 2025, Top Platforms Brands Use for Influencer Collaborations 2025 is more than a trend—it’s a business strategy. Brands are no longer dabbling…
Introduction The Engagement Rates of Micro vs Macro Influencers have sparked an industry-wide debate, especially in 2025 as brands double down on ROI from digital spends. As India rapidly expands…
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…
Introduction Influencer marketing in India is no longer just about follower counts. It’s about engagement, industry relevance, and ROI. That’s exactly what the Hobo.Video 2025 Creator Index: Top Influencers by…
Introduction Pay-per-click advertising has seen a tremendous evolution in recent years—especially when targeting creators and influencers. Today, creator-focused PPC campaigns are no longer just about impressions or clicks; they are…
Introduction: The Buzz Around Labubu and What It Means for D2C Brands In today’s hyper-social world, FOMO (Fear of Missing Out) is more than just a feeling — it’s a…
Introduction: Why D2C Brands Are Obsessed with UGC in 2025 User-generated content (UGC) has become a game-changer for Indian D2C startups. According to a 2025 survey by LocalCircles, 72% of…
Introduction: Why CRO Tools Matter in 2025 Conversion Rate Optimization (CRO) tools are vital for every business that wants to scale—whether you’re a startup, an ecommerce store, or a marketer.…