The Campaign That Turned Micro Creators Into Top Sales Drivers
If you’ve spent even a few months in the world of influencer marketing, you’ve probably heard wild stories about campaigns that suddenly blew up sales overnight. But every now and…
The Largest Community of Influencers in India
If you’ve spent even a few months in the world of influencer marketing, you’ve probably heard wild stories about campaigns that suddenly blew up sales overnight. But every now and…
Introduction: Influencer marketing often feels like a glamorous world of glossy reels and high-engagement posts. But when you peel back the shimmer, it can be a powerful engine for digital…
The journey of building a brand in today’s digital era demands more than a great product—it requires influence, trust, and the ability to communicate authentically at scale. In thisFounder’s Guide:…
Introduction If you run a brand in India today, you already know that traditional ads don’t drive the same trust or conversions anymore. Audiences scroll past banners, skip YouTube ads,…
Influencer marketing has fundamentally reshaped how brands communicate in India, especially in an era where attention spans are shrinking and audiences trust authentic content more than ever. Brands today need…
Introduction: Every founder dreams of the same thing—to scale massively, consistently, and predictably. But in today’s unpredictable digital world, scaling requires more than good ads or lucky viral moments. It…
Introduction: Finding the right hashtags can change the entire reach of your Instagram game. When creators talk about growing their accounts, they usually say “post consistently,” “make good content,” or…
Introduction: The hunt for how to measure a strong engagement rate across different social platforms has become every marketer’s daily puzzle. And if you’re building brands in India’s fast-moving creator…
Introduction: If there is one marketing strategy that has reshaped how Indian brands grow, it is social media. Whether you run a startup, a small boutique, or a unicorn-level brand,…
Introduction: If you’ve ever paused on Instagram because a carousel slid so smoothly that you had to swipe till the end, then you already know the power of seamless design.…