Myntra’s AI and AR Personalization: Boosting Customer Retention
The Future of Fashion Shopping Is Already Here Picture this — you open the Myntra shopping app on a busy weekday morning, searching for that perfect festive kurta or party…
Rohit Thapa
Etsy’s Handmade Marketplace Growth Through Community Trust
Introduction When Etsy launched in 2005, it wasn’t just another e-commerce platform — it was a rebellion against mass-produced uniformity. The founders imagined a digital craft fair where creativity and…
Buffer’s Content Marketing: From Zero to Millions Growth
Introduction: When you think of iconic SaaS success stories, one name always bubbles up — Buffer. What began as a simple tweet-scheduling idea evolved into a global brand serving over…
Growth Secrets Behind Dropbox’s User Referral Explosion
Introduction The phrase Growth Secrets Behind Dropbox’s User Referral Explosion may sound like hype – yet the results behind it are real and measurable. Dropbox began with ~100,000 users in…
Facebook’s Algorithm Updates Impacting Marketers in 2025
Introduction: In today’s fast‑moving digital world, understanding Facebook’s algorithm updates impacting marketers in 2025 is no longer optional — it’s essential. As a marketer, brand builder, or influencer working in…
Influence of AI on Customer Targeting and Ad Performance
Introduction: In an increasingly digital and competitive Indian market, the influence of AI on customer targeting and ad performance has become one of the most critical conversations for brands, marketers, and…
How Coca-Cola’s “Share a Coke” Boosted Sales And Engagement
Introduction: The Moment a Name Changed Everything There are marketing campaigns—and then there are moments that change how brands connect with people. How Coca-Cola’s “Share a Coke” Boosted Sales And…
Lessons from Burberry’s Iconic Rebranding
Introduction: The story of Burberry is more than just a luxury fashion brand’s makeover—it is a spectacular showcase of how a heritage label can reinvent itself, respond to market shifts,…
10 Automotive Brands Crushing Their TikTok Marketing
Introduction: TikTok is no longer just a platform for viral dances and lip-syncs. Today, it’s the modern playground for brands to tell stories, spark conversation, and create emotional connections with…
Why Storytelling Works Better Than Specs on TikTok
Introduction In the fast-moving world of short videos, attention is currency — and TikTok is the marketplace where emotions sell faster than features. Why storytelling works better than specs on…