The Largest Community of Influencers in India
India’s startup ecosystem moves fast. New brands launch every week, yet only a few manage to break through the noise and capture consumer attention. Interestingly, many of the startups that…
In 2024, Indian startups spent over ₹1,200 crore on creator partnerships. Yet many founders still struggle to answer one simple question: did the campaign actually work? This is why Influencer…
Back in 2022, most Indian brands were still cautiously testing influencer collaborations. Budgets were controlled, expectations were unclear, and performance benchmarks were still evolving. By 2023, campaigns became sharper and…
In early 2025, a mid-sized D2C skincare brand told us something brutally honest. They had spent ₹42 lakh on celebrity collaborations in six months, expecting explosive growth from big names…
Most influencer campaigns look impressive on the surface. The reels trend, the comments flow, and the views cross six figures within hours. However, very few brands pause to ask a…
“₹18 lakh spent. Sales barely moved.” That was the opening line of the founder’s email, and it set the tone for this influencer marketing case study. Three influencer campaigns had…
In early 2024, a fast-growing D2C nutrition brand approached us after spending nearly ₹32 lakhs on Meta ads within just four months. Despite aggressive scaling, their returns were unstable. ROAS…
In early 2025, a Mumbai-based D2C beauty brand quietly reduced its paid Meta ads by 38%. Instead of chasing rising CPMs, it redirected that budget into 120 micro creators across…
Most brands don’t struggle with influencer marketing because creators lack impact. They fail because the selection process is built on guesswork. In a crowded digital economy where customer acquisition costs…
Bobby Sajdeh is an Indian businessman who came into public attention largely because of his daughter, Ritika Sajdeh, who married Indian cricket star Rohit Sharma in December 2015. While Bobby…