Running Google Ads can feel overwhelming, especially for first-timers. But understanding a Google Ads marketing strategy can make the process simpler and far more effective. From creating your account to tracking conversions, this guide walks you through everything a beginner needs to know.

By following this Beginner’s Guide to Running Google Ads, you’ll learn how to structure campaigns, optimize landing pages, manage budgets, and use tools like Hobo.Video for influencer marketing and UGC Videos to boost campaign performance in India’s growing digital market.

An Overview

1. Why Google Ads Is Important for Beginners

1.1 Understanding Google Ads

Google Ads is a platform where businesses pay to display their ads on Google search results, YouTube, and partner websites. It allows you to reach people actively searching for your product or service, making it highly effective.

• Google handles over 3.5 billion searches daily worldwide.
  
• Businesses often earn $2 for every $1 spent on Google Ads.
  

With a well-planned Google Ads marketing strategy, beginners can maximize visibility and ROI even with a small budget.

1.2 Why It Matters for Indian Brands

India’s digital audience is growing rapidly:

• Over 900 million internet users in 2025.
  
• 75% of online purchases begin with a search query.
  

Google Ads, combined with influencer marketing India and AI UGC, can give brands a competitive edge in reaching targeted audiences effectively.

2. Setting Up Your Google Ads Account

2.1 Step-by-Step Account Creation

Starting is easier than you think:

1. Visit ads.google.com and sign up.
   
2. Link your Google account.
   
3. Set billing and time zone preferences.
   
4. Choose your campaign goal: sales, leads, website traffic, or brand awareness.
   

Following a step-by-step Google Ads campaign setup guide helps you avoid common mistakes and ensures campaigns are ready for optimal performance.

2.2 Key Tips for Beginners

• Define clear objectives before creating campaigns.
  
• Start with one campaign type to avoid confusion.
  
• Test with a modest daily budget.
  
• Connect Google Analytics to monitor performance.
  

Proper Google Ads conversion tracking will help you understand which campaigns deliver results.

3. Planning Your First Campaign

3.1 Structuring Your Campaign

A well-organized campaign has:

• Campaign type: Search, Display, Video, or Shopping.
  
• Ad groups: Grouped around specific keywords.
  
• Audience targeting: Based on location, language, demographics, and interests.
  
• Budget allocation: Daily or lifetime budget limits.
  

Using PPC campaign best practices like grouping similar keywords and writing relevant ad copy improves both ad relevance and cost efficiency.

3.2 Keyword Research Essentials

Effective campaigns start with proper research:

• Use Google Keyword Planner to find high-volume, low-competition keywords.
  
• Include a mix of branded, product-specific, and long-tail keywords.
  
• Analyze competitors to refine your own keyword strategy.
  

For instance, a skincare brand in India might target “best face cream for oily skin” instead of broad terms like “face cream.”

4. Writing Ads That Work

4.1 Google Ads Ad Copywriting Tips

• Keep headlines concise and focused on benefits.
  
• Use action words: Buy, Try, Discover, Get.
  
• Highlight promotions or unique selling points.
  
• Include keywords naturally in ad copy.
  

Brands using Hobo.Video can create UGC Videos to test different ad versions and improve engagement rates.

4.2 Adding Influencer Marketing

Combining influencer marketing with Google Ads can amplify reach:

• Feature testimonials from famous Instagram influencers.
  
• Collaborate with top influencers in India to promote products.
  
• Use AI UGC content to increase authenticity and trust.
  

5. Optimizing Campaign Performance

5.1 Landing Page Best Practices

Effective landing pagesare essential:

• Load in under 3 seconds.
  
• Clear and visible call-to-action buttons.
  
• Ensure ad message matches landing page content.
  
• Mobile-friendly design is crucial for India’s mobile-first users.
  

Good Google Ads landing page optimization improves Quality Score and reduces CPC.

5.2 Budget Planning for Beginners

• Start with a small daily budget (₹500–₹1000) to test campaigns.
  
• Allocate funds strategically based on campaign goals.
  
• Review ROI weekly and adjust bids for better results.
  

Google Ads budget planning for first campaign is key to avoiding overspending and maximizing efficiency.

6. Tracking Results

6.1 Conversion Tracking

• Use Google Tag Manager to track clicks, leads, or purchases.
  
• Analyze data to refine keyword research for Google Ads and improve ad copy.
  

6.2 Measuring Campaign Success

• Track metrics like CTR, CPC, and ROI.
  
• Compare ad group performance to find high-performing campaigns.
  
• Pause underperforming ads and reallocate budget.
  

Combining Hobo.Video insights with UGC Videos enhances understanding of audience engagement and campaign effectiveness.

7. Advanced Tips for Beginners

7.1 A/B Testing

• Test different headlines, descriptions, and visuals.
  
• Compare performance between UGC-based ads and traditional ads.
  
• Use data to optimize campaigns continuously.
  

7.2 Leveraging AI Influencer Marketing

Platforms like Hobo.Video help identify top influencers in India for your campaigns, improving targeting and ROI.

7.3 Integrating Organic and Paid Efforts

• Use social media and organic content to support Google Ads campaigns.
  
• Include influencer reviews or testimonials in ads for better results with Google Ads marketing strategy
  
• Analyze combined metrics for overall performance insights.
  

8. Tips for Consistent Growth

• Start small, scale gradually.
  
• Focus on audience relevance over impressions.
  
• Regularly refine keywords using performance data.
  
• Update landing pages and ad copy frequently.
  
• Use influencer marketing and UGC Videos to boost authenticity.
  

A strong Google Ads marketing strategy can drive long-term results, even for beginners.

9. Conclusion

• Begin with structured Google Ads campaign setup.
  
• Follow PPC campaign best practices and effective keyword research for Google Ads.
  
• Optimize landing pages and track conversions for better ROI.
  
• Use Google Ads ad copywriting tips for beginners to engage audiences.
  
• Combine influencer marketing and UGC Videos to enhance credibility and performance.
  

About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy to maximize ROI.

Services Include:

• Influencer marketing
  
• UGC content creation
  
• Celebrity endorsements
  
• Product feedback and testing
  
• Marketplace and seller reputation management
  
• Regional and niche influencer campaigns
  

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Together, we’ll make your brand growth feel natural and doable.Let’s begin.

If you’re tired of chasing brands, this is your sign.Register now.