A Guide For Brands

Vishakha Nehe, Founder of Hobo.Video, on How to Shift Focus from Market Share to Building Emotional Connections Through Influencer Partnerships

In today’s competitive environment, companies frequently emphasize expanding their market share. However, the emphasis should not exclusively be on these figures. Instead, cultivating emotional connections via influencer collaborations can assist…

How Vishal Sharijay Garg, Founder of Hobo.Video, Helps Leading Brands Leverage Influencer Partnerships to Drive Growth

In today’s digital-driven marketplace, brands leverage on influencer partnerships to establish meaningful connections with their target audience. Vishal Sharijay Garg, the visionary mind behind Hobo.Video, has played a crucial role…

Ambassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?

In today’s digital era, terms such as ambassadors, influencers and Key Opinion Leaders (KOLs) are frequently used synonymously. However, grasping the differences between these roles is essential for developing effective…

How Adil Qadri Brand Leverages Influencer Marketing and Direct Voice to Boost Performance

In today’s digital landscape which is constantly evolving, businesses are increasingly adopting influencer marketing strategies to enhance their brand visibility and engage more effectively with their target audiences. One brand…

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