The Largest Community of Influencers in India
Introduction: The Real ROI Dilemma for Marketers Today In India’s rapidly evolving digital economy, brands are increasingly torn between two powerful but often competing goals—building brand equity or driving measurable…
Introduction In today’s hyper-competitive digital marketplace, brands are under intense pressure to grow visibility while justifying every rupee spent. That’s where Hobo.Video blends brand building with ROI, setting a new…
Introduction: The Rise of a Critical Marketing Perspective Marketing isn’t just about selling anymore. It’s about questioning how, why, and for whom brands market. This mindset shift introduces us to…
Introduction: The Battle for Asia’s Digital Crown In the ever-evolving world of online content, who is Asia No.1 YouTuber in 2025? This question is on everyone’s mind—from fans and marketers…
Introduction: The Big Question Brands Keep Asking “Do influencers really drive sales?” It’s the million-rupee question echoing in every boardroom, marketing team WhatsApp group, and founder’s inner monologue. In the…
Introduction In today’s marketing landscape, brands are continuously torn between adopting the latest AI tools and sticking with proven human strategies. One of the hottest debates now is: Chatbots vs…
Introduction: What Is Event Marketing? In today’s brand-building playbook, event marketing is not just a buzzword. It’s a strategic weapon. What is event marketing? Simply put, it’s the practice of…
Introduction: Setting the Stage for Safer UGC User-generated content (UGC) is the new word-of-mouth. It fuels engagement, boosts authenticity, and drives conversions. But as with all open platforms, there’s a…
Introduction: Why Study 10,000+ Influencer Campaigns? In today’s creator economy, everyone’s trying influencer marketing. But what makes influencer marketing work consistently? That’s the million-dollar question. At Hobo.Video, we dug into…
Introduction: Gen Z’s Changing Trust Landscape The digital era has birthed a new kind of consumer: hyper-aware, highly opinionated, and allergic to inauthenticity. According to a recent industry survey, 83%…