The Largest Community of Influencers in India
The business-to-business (B2B) landscape in India is going through a powerful transformation. With digital adoption, startup growth, and global expansion, businesses now rely on trusted voices to guide strategy, marketing,…
Introduction: Why Measuring ROI Matters on LinkedIn B2B LinkedIn influencer campaigns aren’t just marketing buzzwords anymore they’re a lifeline for brands chasing serious leads. Knowing ROI Benchmarks From B2B LinkedIn…
Introduction Over the last few years, a striking trend has taken shape in the professional world: C-Level Executives Are Becoming B2B LinkedIn Influencers. The era when CEOs and CXOs stayed…
Introduction Talk to any marketer today about professional networking, and one debate always pops up: LinkedIn vs other platforms. Once dismissed as nothing more than an online CV dump, LinkedIn…
Introduction: Understanding What Are B2B Influencers What Are B2B Influencers, and why are they suddenly crucial for modern marketers? Unlike lifestyle or consumer-facing influencers, B2B influencers target business audiences. They…
Generating B2B leads by LinkedIn ads has become an essential strategy for businesses aiming to reach decision-makers efficiently. A staggering 79% of B2B marketers acknowledge LinkedIn as a valuable lead…
Influencer Marketing for Business has become one of the most debated topics in 2025. Brands across India and globally are asking the same question: Is it truly effective, or just…
1. Introduction: Understanding the Indian Influencer Marketing Landscape Influencer marketing in India has evolved into a dynamic and integral component of digital marketing strategies. With a burgeoning creator economy and…
Introduction: Why Customer Loyalty Matters in 2025 In India’s hyper-competitive market, keeping a customer is far cheaper than chasing a new one. Today, B2C marketing tactics aimed at loyalty aren’t…
1. Introduction – The Rise of B2B Influencer Marketing in India In the last five years, B2B influencer marketing has transformed from a niche experiment into a powerful growth engine…