The Role of Influencer Marketing in the Metaverse: A New Era of Brand Building
Have you ever imagined a world where you can meet friends, play games, and shop all in one place, but in a digital universe? This exciting world is called the…
Brand Learnings
The Snickers India ‘Hunger Ka Royal Solution’ Campaign: Leveraging Influencers for Impactful Marketing
In India, Snickers has a fun way of telling people about their chocolate bar. They created a campaign called “Hunger Ka Royal Solution.” This means “The Royal Solution to Hunger.”…
boAt Collaborates with Virtual Influencer for Innovative Launch Campaign: A New Era in Marketing
Imagine your favorite headphones or speakers being promoted by an influencer who isn’t even a real person! This is what boAt, a popular electronics brand, did recently. boAt collaborated with…
Influencers and UGC Becoming Crucial for Amazon’s Great Indian Festival
The Great Indian Festival is a big shopping event on Amazon, where people can find amazing deals and discounts. But have you ever wondered how Amazon makes it so popular?…
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
How Haldirams uses like Hobo.Video, Influencer Marketing Platform with Managed Services for Influencer Visit to their Restaurants
Haldirams is a well-known brand that makes delicious Indian snacks and has many restaurants. But how does Haldiram make sure so many people visit their restaurants? They use something called…
Case Study: How McDonald’s Influencer Marketing Strategy Acquired 22.6K New Users
McDonald’s is one of the biggest and most loved fast-food brands in the world. Recently, they used a smart influencer marketing strategy to get 22.6K new users! Today, we’ll explore…
The Growing Trend of Brands Investing in Regional Influencers: A Look Ahead to 2024
In recent years, we have seen a big change in how brands advertise their products. One exciting trend is that many brands are now investing in regional influencers. These are…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…