Is Paying per Click Worth It? SEM Insights for Founders
Introduction: Cracking the Code of PPC for Indian Startups For every Indian founder juggling between frugality and fast growth, the question looms large: Is paying per click worth it? This…
Crowd Learnings
We Asked 1,000 Brands: What Actually Works in Creator Marketing
Introduction Creator marketing is no longer a gamble—it’s a calculated game. In 2025, Indian brands aren’t just experimenting with influencers; they’re building long-term brand strategies around them. To uncover what…
Survey: 83% of Gen Z Consumers Trust UGC Over Brand Ads
Introduction: Gen Z’s Changing Trust Landscape The digital era has birthed a new kind of consumer: hyper-aware, highly opinionated, and allergic to inauthenticity. According to a recent industry survey, 83%…
Hobo.Video’s Favorite Twitter Tools for Engagement Growth
1. Introduction: Why Twitter Tools Are a Game-Changer for Engagement In today’s attention economy, standing out on Twitter isn’t just about tweeting more often. It’s about tweeting smart. With over…
Experiential vs Stealth Marketing: What’s More Impactful?
Introduction In the evolving landscape of brand building and digital campaigns, Experiential vs Stealth Marketing has become a critical debate for marketers. Both strategies offer distinct advantages and cater to…
Conversational Marketing 101: The Future of Brand Talk
Introduction Conversational marketing isn’t just a buzzword—it’s how the most successful brands in India are connecting with customers today. Whether it’s an AI chatbot responding on your favorite fashion site…
What Is Interactive Marketing? A simple explainer
Introduction Gone are the days of static one-way messaging. What is interactive marketing if not the ultimate shift from monologue to meaningful dialogue between brands and consumers? Simply put, interactive…
Shopify vs WooCommerce vs Dukaan: Which Wins in 2025?
Introduction In the booming Indian D2C ecosystem, choosing the right eCommerce platform is often the difference between scaling up and burning out. Shopify vs WooCommerce vs Dukaan is one of…
Launch a Store in 24 Hours With These Platforms
Introduction It’s 2025. You have an idea, a product, a vision but you don’t have weeks to launch a website. You want speed, simplicity, and results. Good news? You can…
9 Benefits of Digital Marketing for Small Brands in India
Introduction The benefits of digital marketing refer to the measurable advantages that online marketing strategies provide to businesses especially small and medium-sized ones. These include increased online visibility, cost-effective promotions,…