What Is Market Mix Modelling? Beginner’s Guide
Understanding how different marketing channels contribute to sales is one of the biggest challenges for brands today. With so many online and offline touchpoints—from TV ads and social media campaigns…
Digital Marketing
How CRM Software Improves Customer Retention
Introduction In the fierce world of business, keeping customers around has become a tricky art. Companies are beginning to realize that gaining a new customer costs almost five times more…
Current Email Marketing Trends That Work
Introduction to Email Marketing Trends That Work Email marketing remains one of the most effective ways to reach customers directly. However, the landscape is always evolving. In this article, we…
AI in Email Marketing: Boosting Open & Click Rates
Introduction: The Changing Face of Email Marketing Email marketing has been around so long it feels like digital marketing’s first child — but it’s not collecting dust. In fact, the…
What is ROI in Digital Marketing? Data & Case Studies
Digital marketing has become the backbone of business growth in India and worldwide. But a question often arises — what is ROI in digital marketing, and why does it matter…
Top 10 Current Digital Marketing Trends in 2025
1. Introduction – Why 2025 Is a Landmark Year for Digital Marketing in India If you’ve been watching the Indian digital space, you already know — the buzz is louder…
Digital Marketing Trends Driving ROI in 2025
Introduction: Why Digital Marketing Trends Driving ROI Matter More Than Ever As businesses gear up for 2025, staying ahead means understanding which digital marketing trends driving ROI truly make a…
10 Best CRO Service Providers in 2025
Introduction In the fast-paced digital market, your website’s ability to convert visitors into customers can make or break your business. That’s why finding the Best CRO Service Providers in 2025…
The Role of CRO Services in Digital Marketing (2025 Guide)
Introduction: Why CRO is the Secret Weapon of Modern Marketing In the fast-paced digital marketing world, brands often obsess over driving more traffic — but seasoned marketers know that traffic…
Digital Marketing on LinkedIn: Complete Guide
Introduction to Digital Marketing on LinkedIn Digital marketing on LinkedIn has become an essential tool for businesses aiming to connect with professionals, decision-makers, and niche audiences. Unlike other social platforms,…