The Largest Community of Influencers in India
Introduction: The hunt for how to measure a strong engagement rate across different social platforms has become every marketer’s daily puzzle. And if you’re building brands in India’s fast-moving creator…
Introduction: If there is one marketing strategy that has reshaped how Indian brands grow, it is social media. Whether you run a startup, a small boutique, or a unicorn-level brand,…
Influencer marketing has quietly rewritten the rulebook for Tamil brands. Ads still run across TV, radio, and hoardings, but audiences rarely give them more than a passing glance. Social media…
Introduction Outdoor advertising remains one of the most powerful channels for brands that want high visibility and lasting recall. Among its formats, hoarding board marketing—or billboard-style displays—continues to thrive. In…
Introduction: There is a moment every brand hits—a point where growth slows, old playbooks stop working, and the market starts feeling unpredictable. When this happens, most founders and marketers begin…
Introduction: Understanding Growth Marketing Businesses today can’t just rely on flashy ads or broad campaigns anymore. The market is relentless, fast-paced, and brutally competitive. That’s where growth marketing steps in.…
Introduction: Scroll through your Instagram feed for just five minutes, and it’s inevitable—you’ll stumble upon a video of someone using a product you’ve been curious about. It doesn’t feel like…
MAC multi-channel strategy has earned its spot as one of the most reliable playbooks in beauty marketing. Indian shoppers don’t follow a straight path anymore. They bounce around. They want…
If you grew up watching late-night TV or browsing YouTube for honest product reviews, you probably have a vague idea of what an infomercial is. But the truth is, the…
Introduction: In today’s fast‑changing digital ecosystem, staying relevant means crafting narratives that engage deeply, emotionally and authentically. If you’re a marketer wondering how to stand out, this piece on creative storytelling…