The Largest Community of Influencers in India
Introduction: A New Era in Influencer Marketing In 2025, one headline is catching everyone’s attention: Brands Spending 40%+ on Influencer Campaigns. Yes, you read that right. Influencer marketing is no…
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
1. Introduction: Understanding the Shift in Lead Gen with Influencers In 2025, the way brands generate leads has undergone a radical transformation. The days of cold emails and clickbait ads…
In India’s fast-evolving digital landscape, putting your eggs in one marketing basket just doesn’t work anymore. For brands to grow — and stay relevant — they must adopt an integrated…
1. Introduction: The Surprising Shift in Influencer Marketing in 2025 In 2025, the influencer marketing landscape in India and across the globe will have taken a decisive turn. A new…
Introduction: Why the Shift in Trust Is Real In today’s digital-first world, brands are asking one pressing question: Are Nano Influencers More Trustworthy Than Celebs? It might sound surprising, but…
Introduction: Why 2025 Was the Year of Influencer Content Evolution In the competitive world of digital brand building, 2025 proved to be a defining year for performance-driven influencer campaigns. The…
Introduction: The Shift in Influencer Marketing Strategy Use by Brands 2025 In 2025, influencer marketing is no longer just an option. It has become the core of digital brand building…