Are Fake Reviews Illegal in India? A Complete Guide
1. Introduction: The Trust Crisis Behind Online Reviews Are fake reviews illegal in India? It’s a question every digital consumer and business should be asking. In a world where online…
Influencer Marketing Strategies
10 Automotive Brands Crushing Their TikTok Marketing
Introduction: TikTok is no longer just a platform for viral dances and lip-syncs. Today, it’s the modern playground for brands to tell stories, spark conversation, and create emotional connections with…
The Top Trends in Automotive TikTok Marketing for 2025
Introduction In this rapidly evolving digital era, The Top Trends in Automotive TikTok Marketing for 2025 offer a powerful roadmap for brands looking to resonate with younger audiences, build community credibility…
Viral Campaign Lessons from India’s Top Marketing Teams
Introduction In the fast-paced digital era, traditional advertising TV, print, banners can no longer guarantee a brand’s growth (Statista). The companies that truly capture attention today are those that spark…
e.l.f Cosmetics Marketing Strategy: How They Mastered TikTok
Introduction In 2019, when most beauty brands were still testing the waters of short-form video, e.l.f Cosmetics took a bold leap into uncharted digital territory — TikTok. The result? A…
Case Study: e.l.f Cosmetics’ “Eyes Lips Face” Campaign Success
The Viral Spark That Redefined Beauty Marketing In 2019, the internet pulsed with an irresistible beat. TikTok users everywhere were lip-syncing, dancing, and flooding the app with one catchy line:…
Burberry’s Marketing Strategy: Reinventing a Luxury Legacy
Introduction: The British Luxury Fashion Brand That Rewrote Its Legacy When we talk about British luxury fashion, there’s one brand that refuses to fade into the background — Burberry. It’s…
How to Design a PR Package Influencers Will Actually Love
The Moment That Sparks Influence The soft rustle of tissue paper. A pastel ribbon untied.The camera rolls as an influencer’s fingers lift the lid of a beautifully crafted PR box.…
10 Creative PR Package Ideas to Impress Content Creators
Introduction: When a Box Becomes a Brand Story A well-designed PR package isn’t just a box — it’s an experience waiting to unfold. For content creators, the unboxing moment is…
The Dos and Don’ts of Influencer PR Boxes in 2025
Introduction: In 2025, influencer marketing isn’t just about gifting — it’s about storytelling. The humble PR box has evolved from being a promotional freebie to becoming a brand moment. For…