Dyson’s Marketing Strategy: How Innovation Fuels Loyalty
Introduction When you hear Dyson, what pops into your mind first? For many people, it’s the iconic futuristic vacuum cleaner. For others, it’s the sleek hair styling tools that dominate…
Influencer Marketing Strategies
Top 10 Hackathon Ideas for Founders
Introduction Hackathons are not just coding marathons, they are living labs of creativity. For founders, joining a hackathon can ignite ideas, test prototypes, and spark connections that matter. If you’ve…
Why Gen Z Relates More to Music Influencers Than Celebs
Introduction If you’ve noticed how your younger cousin in Delhi or that college-going neighbor hums a track that isn’t on TV or film promotions, you’re not imagining things. Gen Z…
What is a Model’s Portfolio Shoot? A Beginner’s Guide for Influencers and Models
Introduction Have you ever wondered why some models and influencers seem to land every campaign while others struggle to get noticed? One secret weapon is a well-crafted model’s portfolio shoot.…
Top 10 Instagram Models to Follow in 2025
Introduction Instagram today is far more than a scrollable photo gallery; it’s a dynamic ecosystem where talent, personality, and influence collide in ways that shape trends, opinions, and even markets.…
How to Pitch Brands for PR Packages That Actually Convert
Introduction Scrolling through Instagram, you’ve probably seen creators receiving glossy PR packages, unboxing them with a gleam of excitement, and wondered: How do they do it? How can I pitch…
How to Get PR Packages from Brands: A Beginner’s Guide
Introduction If you’ve ever watched an influencer tear open a shiny box on Instagram, casually trying out skincare samples or showing off limited-edition sneakers, chances are you’ve asked yourself: How…
Community Marketing vs. Influencer Marketing: Key Differences
Introduction In India’s bustling digital ecosystem, brands often ask themselves, “What is community marketing vs. influencer marketing?” It’s no longer enough to blast ads or push one-way messages. Consumers crave…
Nano-Influencers Followers vs. Engagement: What Matters Most?
Introduction In India’s buzzing world of influencer marketing, one debate keeps surfacing at boardroom tables and startup coffee chats alike, Nano-Influencers Followers vs. Engagement : What Matters Most? Gone are…
Nano vs. Macro: Which Influencer Path Is Right for You?
Introduction The influencer marketing scene in 2025 feels nothing like the wild, unpredictable days of early Instagram. Back then, a single quirky post could catapult someone into fame overnight. Today,…