Breaking Down ₹50 Crore Influencer Spend by Indian Brands
Introduction Indian influencer marketing has gone from a novelty to a necessity. Traditional TV and print ads are no longer enough. Brands are now sinking massive sums into creators who…
Influencer News Report
Brand-Influencer Collaboration Report 2025
Introduction Brand-Influencer Collaboration Report 2025 drops us into a world where the influencer ecosystem in India has exploded into something both massive and nuanced. We’re talking ₹3,600 crore in influencer…
Regional Language Influencer Marketing Report 2025
Introduction India’s digital landscape is shifting, and regional language influencer marketing is at the forefront of this change. Brands can no longer depend solely on English campaigns. Audiences increasingly expect…
Top Wellness Products Promoted by India’s Male Creators
Introduction India’s male creators have redefined wellness content by blending credibility, relatability, and actionable insights. Today, male influencers are not just grooming icons — they are health advocates, mindful living…
Top Content Creation Companies in India, 2025
Introduction In 2025, content is not just king — it’s the whole kingdom. With India’s digital economy booming and attention spans shrinking, content creation companies have become the secret weapons…
Personal Brand vs Company Brand: What Drives Value in India?
Introduction: Setting the Stage In the rapidly evolving Indian business ecosystem, one debate continues to gain traction: Personal Brand vs Company Brand—What Drives Value in India? With the rise of…
What We Learned from Managing 10,000+ Influencer Campaigns
Introduction: Real Insights from the Trenches What have we really learned from managing 10,000+ influencer campaigns across India’s ever-evolving creator economy? Quite a lot. From Bollywood-level brand launches to nano…
Hobo.Video’s Analysis of India’s Highest-Paid Creators
Introduction: Hobo.Video’s Analysis of India‘s Creators Economy Hobo.Video’s Analysis of India’s Highest-Paid Creators dives deep into the numbers, narratives, and nuances behind India’s most successful content stars. From YouTube moguls…
Richest Influencers – Top 25 in India (2025 List)
Introduction: Who Are the Richest Influencers in India? In 2025, the digital world has exploded with creators turning their passions into serious paychecks. From luxury cars to multimillion-dollar brand deals,…
The Rise of Women’s Strength: UGC Campaigns With Real Impact
Introduction In a digital age overflowing with staged perfection and polished personas, something powerful is quietly rewriting the rules of influence the rise of women’s strength: UGC campaigns with real…